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Alberta Health Message: OTC drug Abuse in Office Workers
Transcript of Alberta Health Message: OTC drug Abuse in Office Workers
May be toxic in frequent use or large doses
Overdose may cause:
~Fatal liver damage
~Death Promotion Price Product The 4 P's of social media Different types of employment vary the situations in which office workers would receive and act upon our health message
Increase in office working positions available = less risk for unemployment
For office workers with little to no post-secondary education the stress might be heightened due to job insecurity and part-time work , accompanied by low-wages. 2) Employment & Working Conditions 1) Income and Social Status
2) Employment & Working Conditions
3) Social Environment Social Determinants of Health Q: How many people think they have taken an OTC drug in the past week? ~Cold medication (DXM)
~Diet Pills/ Laxatives
Consumer Health Products Canada. (n.d.). FAQ: Over-the-counter medications. Retrieved from http://www.chpcanada.ca/index.cfm?fuseaction=main.DspSubPage&PageID=11&SubPageID=812&fkMainPage=0
CRC Health Group. (2011). Over the counter drug addiction and treatment. Retrieved from http://www.crchealth.com/addiction/otc-drug-abuse/
Government of Alberta. (2012, April). 2011 Alberta regional labour market review. Retrieved from Alberta Enterprise and Advanced Education website: http://eae.alberta.ca/documents/annual-labour-market-review.pdf
Human Services. (2011, December). Employment and wages for Alberta workers with post-secondary
education. Retrieved from Alberta Enterprise and Advanced Education website: http://eae.alberta.ca/documents/employment-and-wages-for-post-secondary.pdf
Human Services. (2012). Alberta career and industry outlook: Economic and other trends affecting the
world of work to 2015 (Catalogue No. 757717). Retrieved from the Alberta Learning and Information Services website: http://alis.alberta.ca/pdf/cshop/careerindustry.pdf
Human Services. (2012, October). Alberta labour force statistics October, 2012. Retrieved from
Alberta Enterprise and Advanced Education website: http://eae.alberta.ca/media/342786/public_package.pdf
Medicine Net. (2008). Dangers of mixing medications. Retrieved from: http://www.medicinenet.com/script/main/art.asp?articlekey=87059
National Institute on Drug Abuse. (2011). DrugFacts: Drug-related hospital emergency visits. Retrieved from http://www.drugabuse.gov/publications/drugfacts/drug-related-hospital
National Eating Disorders Association. (2005). Laxative Abuse: Some Basic Facts. Retrieved from http://www.nationaleatingdisorder..org/nedaDir/files/documents/handouts/Laxative.pdf
National Institute on Alcohol Abuse and Alcoholism. (2011). Alcohol's effects on the body. Retrieved from http://www.niaaa.nih.gov/alcohol-health/alcohols-effects-body
Office worker. (2012). In Oxford Dictionaries’ online dictionary (3rd ed.). Retrieved from http://oxforddictionaries.com/definition/english/office%2Bworker
Something Fishy: Website on Eating Disorders. (2007). Diet Pills, Laxatives and Dangerous methods. Retrieved from http://www.something-fishy.org/dangers/methods.php References Billboards, magazine, and internet ads have the same level of impact, but the avenues of access are different.
An office worker may see a billboard when stuck in traffic on their way to or from work
A magazine or newspaper ad on their break, or an internet ad when they are browsing social media or search websites.
Our society is becoming increasingly technology-based in both the office and the home; the internet is therefore an effective medium of advertising.
We chose a health message that could be easily transferred to all three mediums to increase our audience's exposure throughout their day. Place Final Health Message Many office workers are marginalized by factors such as age, gender and education; these are evidence of discrimination and prejudice and significantly affect the health of workers in the social environments
Workplace relationships contribute to the health of workers in their social environment
The office atmosphere can determine the degree to which office workers accept and act upon our health message 3) Social Environment Work week: average of 38.5 hrs/week
Generally salary paid
Average income: Office Workers in Alberta Continued Average age 24-55
~ 2010: higher employment rate for those with post secondary education vs. high school education
Education: post secondary, anywhere from certificate to graduate degree
Office Workers in Alberta Office Worker: Pain Medication "Over-the-counter (OTC) drugs are medicines that may be sold directly to a consumer without a prescription from a health care professional." What are over the counter drugs? Level of education affects income, and therefore social status
~with a job comes social respect and higher quality of life
income and social status influence the way in which our final health message would reach and impact our target audience. Income determines social status
Social hierarchy: 1) Income and Social Status Laxatives taken frequently:
~Dependency for bowel movement
Diet pills include caffeine pills
and appetite suppressants
Diet pills may cause:
~High blood pressure
~Vomiting/diarrhea/constipation Diet Pills & Laxatives Contains dextromethorphan (DXM)
DXM creates a “euphoric” and sometimes hallucinogenic effect
DXM is an addictive substance
Withdrawal symptoms include:
~Difficulty processing thoughts
~Memory loss Cold Medicine Group: Five Alive
Ashley Phillips, Charlene Ages, Katina Graf-Dunseith,
Marta Cegielski, & Suzie Bourque Over the Counter Drug Abuse Nicotine abuse:
Smokers at a high risk for a multitude of diseases including:
~heart attack and stroke
Kills 37,000 Canadians every year Alcohol abuse:
~Disrupts pathways to brain
~Lower immune system Alcohol &Nicotine Q: How many people read the back label of those drugs? Our product, both the advertisement and the website, are free for our target audience in the economical sense.
Emotionally it will challenge them to explore their beliefs and habits regarding OTC drugs
Personal cost is limited –billboards and ads (both print and web-based) are viewed without any effort while browsing websites or sitting in traffic. Targeting Office workers Our product is intangible
~It is both an idea and a practice.
Health is not achieved through the practice of treating the symptoms, but by preventing the cause.
With OTC medications, there is risk that by treating physical symptoms (of a variety of kinds) without proper knowledge, consumers may create a new problem (overdose, harmful drug interactions, long-term health effects, etc.).
OTC drugs are commonly thought of as less potent or dangerous than pharmaceuticals – this an incorrect assumption. Our product is that message. We chose promotion through paid advertisement and an information website.
The website is an easily accessible medium where our audience can learn about the risks involved in OTC medication use. As they learn more, they will realize the importance of our message, especially in regards to others in their life if not on a personal level.
For example, the main demographic at risk for OTC drug addiction is youth –if the office worker is a parent, this will perpetuate our health message to other groups; these groups include not only their children, but other parents.
The goal of the health message will be achieved. FDA. (2009, April 10). People need to recognize the potential consequences involved in using OTC drugs.
Pain pill + Alcohol + Sleeping pill = neurological complications Most Commonly Abused Caffeine & sleeping Pills Sleeping pills
Used to treat insomnia or lack of sleep
when taken taken with alcohol symptoms can be amplified
tolerance builds up
~constipation Caffeine pills
stimulants used to enhance awareness and boost energy
1 pill (100-300mg) = 2- 4 cups of coffee
~Tremors Conclusion Addiction Similarly to illegal drugs, addiction to OTC drugs:
1. Begins with abuse
2. Continues on to develop a tolerance
~(people would need increasingly larger doses to experience the same effects)
3. At this stage, the absence of the drug would induce withdrawal symptoms