Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

BlackBerry

No description
by

Mariana R

on 25 November 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of BlackBerry

Blackberry Co
TMI
THE TEAM
Samia Drumond Negrão
Carlos Octavio Rodriguez Vega
Johana Ponce Xicohtencatl
Valeria Herrera
Mariana Rios Garcia
INDEX
Company Background
Mission & Vision
Product Line
Brands & Markets
Company Structure
Competitors Analysis
International Development
SWOT Analysis
Conclusion
Company Background
2014
1984
RIM is founded
Douglas Fregin & Mike Lazaridis
1997
$115 million
1998
1999
2002
2004
2 million subscribers
2006
5 million subscribers
2007
2008
19.5%
10.7%
2008
17.1%
2009
3.5%
20.7%
2010
2010
16.7%
25.5%
14.8%
2011
- 2,000 employees
8.8% market
share
2012
New CEO
-5,000 employees
US Market share 1.1%
stock $6.30
2013
Mission & Vision
Mission
"BlackBerry is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, text messaging (SMS and MMS), Internet and intranet-based applications.”
Vision
"To be recognized as the world’s best telecommunication and wireless devices company, by infinite the possibility of the innovation and creation to produce our product and software devices; to ensure and enhance product quality as well as to satisfy our customers’ unlimited demand in future."
Product Line
SMARTPHONES
QNX Embedded business
DEVICE BUSINESS
Enterprise services
MESSAGING
Brands & Markets
Blackberry Limited
Markets
Market share
Company Structure
Competitors Analysis
International Development
SWOT Analysis
SWOT Analysis
Conclusion
Waterloo, Canada
Active Participant
Alliance for Telecommunications Industry Solutions (ATIS)
• American National Standards Institute
• Application Developers Alliance
• Auto Parts Manufacturers' Association (APMA)
• Auto Tech Council
• Bluetooth SIG
• Connected Car Consortium (CCC)
• Connected Vehicle Trade Association (CVTA)
• Consumer Electronics Association (CEA)
• Electronic Industry Citizenship Coalition (EICC)
• European Telecom Standards Institute
• The Global e-Sustainability Initiative (GeSI)
• GlobalPlatform
• GSM Association
• IEEE (Professional Support Services for P1725)
• International Telecommunication Union (ITU)
• JEDEC
• MIDI
• MIPI: Mobile Industry Processor Interface
• National Marine Manufacturers Association (NMMA)
• Open Mobile Alliance
• Safety-Critical Systems Club (SCSC)
• Secure Data Card (SD) Association
• Telecommunications Industry Association (TIA)
• UPnP Forum (Universal Plug and Play)
• Wi-Fi – Alliance
• World Wide Web Consortium (W3C)

BRAZIL
USA
R&D
ARGENTINA
MEXICO
Product Driven
Consumer Driven
VS
Apple
iPhone
June 29, 2007
Android
Increase in Android Activation
"As of December 1, 2012, the company had 79 million BlackBerry users globally, with only 9 million remaining in the United States"
Full transcript