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Events & Creative Team Building Day
Transcript of Events & Creative Team Building Day
Event itinerary template
Proposal pitch template
Critical path template
Post- event template
Manager’s Reporting tool
Events Check list All projects complete by April 30th due to me by June 1st ( complete by team, reviewed by manager, submitted to me for tweaks and ready for you by June 15th)
All projects complete by August 31st due by October 1st (complete by complete by team, reviewed by manager, submitted to me for tweaks and ready for you by October 15th)
All projects complete by November 30st due by December 15st (complete by team, reviewed by manager, submitted to me for tweaks and ready for you by December 20th)
All projects complete by December 31st due by January 15th (complete by team, reviewed by manager, submitted to me for tweaks and ready for you by January 20th)
Final Summary due by January 31st Process Map Importance of a process map
How it is usedWalk through a process map of Sponsorship Events Team Activity Vegas Event Marketing Conference Highlights Go through various experiences in a Prezi format Examples of how other companies have utilized these innovative production and event tools to create brand experiences
WOW Factors THANKS! Wrap-up & Next Steps What we learned
High points of the day
Things we need to re-group about
Homework for the teams Metrics Consistency across all teams
Deadlines for Year-at-a-Glance one-pagers Templates & Tools Discuss metrics dashboard and how it is used
Setting Targets during the in-take meeting/ beginning of the project in order to benchmark ourselves Creative Services Who are our Audiences? Corporate Employees
Consumers Have a story idea?
Will Moskal New Team Members
WELCOME!! 8:30 AM Welcome & Overview of the day
8:45 AM New Team Members & Org. Chart
9:00 AM Team Activity: Get to know each other
9:30 AM Team Strategy, Goal setting & SWOT Review
10:30 AM Break
10:45 AM Resume: Team Strategy, Goal setting & SWOT Review
12:00 PM Lunch
1:00 PM Manager's Update
2:00 PM Vegas Event Marketing Conference Wrap-up
2:15 PM Team Activity: Best attributes of the team
2:45 PM Break
3:00 PM Templates, tools, metrics
4:30 PM Conclusion
4:45 PM BATTER UP!! Blue Jays Game Event Production: Moving Forward • Event Production – Staging Advancements
• Content Management Improvements
o Server 5 Year Plan
o CatDV, Self Service Content Selection
• Graphic Design – Oh Yeah -> we do that! Corporate Events update 2013 Convention Survey results
2013 Jumpstart Golf Classic
2014 Events SPONSORSHIP EVENTS
Chart Team Activity Get to know each other What does retail look like? Consumer trends? Emerging trends
What do these trends mean to us and where we need to focus?
Who are our stakeholders and what do they need from us?
Who are we currently and what are our strengths/ weaknesses/ opportnities/ threats?
Review of Corporate Affairs mission and vision (in comparison to Events & Creative)
Where do we need to be, focus areas, and WIG’s to achieve our goals Impact on Trends on Corporate Affairs What does this mean for Corporate Affairs?
Everyone is being asked to deliver more for less. We must be on the leading edge of what’s next in digital to deliver world class communications. We must be the absolute best in our core area of communications.
Corporate Affairs must elevate itself to be a driving force of mission critical initiatives.
Understanding who we’re not can help us understand who we are – we are not strategy team, marketing or merchandising team but we can play a role in influencing those departments.
Greater integration is required between Corporate Affairs and other departments such as Marketing and Merchandising…we can be seen as integrating silo-busters.
We must be customer-driven and help deliver retail drivers (traffic and sales).
Need for a relationship plan of exactly who we must win with. We must be proactive, at the front end. Help to fill gaps of core things that need to be done (eg. Social). Team SWOT Analysis Corporate Affairs Team
Mission and Principles
We position CTC as Canada's most valued company Events & Creative
Vision Statement Create and execute best in class events, experiences and creative assets for the CTC family of companies which engage, communicate and grow brand affinity while elevating standards and optimizing cross-functional integration. What: Corporate Affairs Team
Mission and Principles What:
We build brand, culture and drive business performance Corporate Affairs Team
Mission and Principles How:
We use our corporate affairs expertise in communications, events and partnerships to motivate behaviour, shift opinion and influence key audiences. Corporate Affairs Team
Mission and Principles Who are we in 5 years? Centre of innovation, Execution and Culture
Proactive idea generators – consultants to the business as well as excellent execution
Sought after for competitive intel and best practices
Top right – high performing team, employer of choice, targeted developments plans
The finger on the pulse of the company as integrated and shared services platform
Directly linked to corporate vision & mission
Operate on all levels – National team with national programming and local/grassroots campaigns – getting out of the GTA
Elite opportunity and stakeholder engagement – internal W.I.G.'s (Wildly Important Goals) What is a W.I.G?
The vital few goals that must be achieved to fulfill the purpose, or anything else you achieve is secondary.
Not to be confused with PiGs
(PRETTY important Goals):
Goals that represent the many great things that you can do, and do already. The Power of Focus Prioritize:
You can execute only two or three goals with excellence at one time. What we need form you in order to achieve our 5 year goals... What do we REALLY need to move the needle on?
How do the WIG’s line up with the operating plan and team objectives?
What competencies do we need to develop? Grow? Maintain?
What tactics can we work on?
What processes do we need to develop?
What technology do we need?
Consider Purpose, Strategy, Culture, People, Process
What do we want to be the VERY BEST at?? Next steps for Planning #YUM Retail Event Update •Update on transition from Stephanie to Andia
•Day with Stephen
•Learn to Camp
•Cake Boss Key Stakeholders Needs Best Attributes of your team members Event Marketing Conference
Wrap-up Survey Development Ask the following questions:
Why are you measuring?
What are your event objectives?
What types of decisions do you need made?
Do you need input from other teams?
Once those questions are answered ask:
Who is the target audience?
How should you communicate to them?
When do you need the results by?
Type of survey– paper, internet, personal interview, on-site, telephone
Develop the questions
What are the actionable results?--- ask questions that you can influence or change in the future
Communicate the results to the survey participants Memorable experiences Projection Mapping
WOW Factors Templates and Tools Event work request form/ brief
Event Itinerary template
Critical path template
Post- event template
Manager’s Reporting tool
Events Check list
Process Map METRICS Metrics dashboard
Setting targets and weights
Consistency across all teams
Deadlines for Year-at-a-Glance one-pagers
All projects complete by April 30th due to me by June 1st (ready for Jessica by June 15th)
All projects complete by August 31st due by October 1st (ready for Jessica by October 15th)
All projects complete by November 30st due by December 15st (ready for Jessica by December 20th)
All projects complete by December 31st due by January 15th (ready for Jessica by January 20th)
Final Summary due by January 31st That's a
WRAP! Next Steps Conclusion
Homework for the teams