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Fast Food Nation Chapter 1: Founding Fathers

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Ashley Joos

on 27 September 2013

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Transcript of Fast Food Nation Chapter 1: Founding Fathers

Pages 13-21
Pages 13-20
What are we supposed to believe?
The audience is supposed to believe that the fast food pandemic began with the mass introduction of automobiles into common day America.
The Intended Audience
The intended audiences of this section are people interested in the origins of the fast food industry, people unaware of their contribution to the commercialization of America, and frequenters of fast food restaurants.
Pages 21-28
The history of the fast food industry.
How each fast food business impacted each other.
The slow decline in quality and "mom & pop" feel to the fast food business.
Pages 21-30
What we are supposed to believe now:
We are now supposed to believe that fast food was created with good intentions. It monopolized when automobiles became popular and has not stopped increasing since then. The quality started out good, home-style cooking. After McDonald's and Carl's Jr. opened shop many people decided to do the same thing, sometimes copying the exactly idea just changing the name. Fast Food was not always bad, it had a good honest beginning.
Fast Food Nation Chapter 1: Founding Fathers
The effect of the automobile on American society and on food/restaurants.
The origins of "fast food" and its founders.
What makes fast food "fast."
The beginning of heavy corporations in America (General Motors vs. Trolley companies).
Pages 13-21
Important People:
Carl N. Karcher- The fast food pioneer. Started off as a hot dog vendor, but later opened one of the first fast food restaurants, Carl's Drive-In Barbeque on Jan. 16, 1945.
Margaret Heinz- Wife of Karcher and helped run the hot dog stands and later at Carl's Drive-In Barbeque.
Richard and Maurice McDonald- The founders of McDonald's (1937). Created and popularized the "fast food" means of preparation. Applied the principles of factory assembly lines.
Jesse G. Kirby- Founder of early drive-in.
Pages 13-21
"Had the big auto companies been required to pay for the roads... the landscape of the the American West would look quite different today" (Schlosser-16)
"A new form of eating place emerged. 'People with cars are so lazy they don't want to get out of them to eat!' said Jesse G. Kirby" (Schlosser-17)
"Architecture could no longer afford to be subtle, it had to catch the eye of motorists traveling at high speed" (Schlosser-17)
Pages 21-30
Important people:
Carl Karcher: He created the first Carl’s Jr. which inspired many other chain restraunts later on
William Rosenburg: Created dunkin doughnuts
Glen W. Bell Jr.: Created Taco Bell
Keith G. Cramer and Matthew Burns: created Burger King
Dave Thomas: created Wendy’s
Thomas S. Monaghan: created Domino’s
Harland Sanders: created Kentucky Fried Chicken
William Foley: took over CKE in 1993
pages 21-30
Pg. 22-23 The listing of all the people and business going into the fast food business.
Pg. 28 "...I rephrased it, asking if he ever missed the old Anaheim... 'No,' he answered. 'I believe in Progress.'"
Pg. 25 With the CKE and all the debt, this started the industrial side of fast food, which would swallow it whole almost completely cutting out the quality part. If it makes money and gets us out of debt, do it.
Pages 21-30
The intended audience:
The intended audience is the fast food industry and the people who consume fast food. The fast food industry needs to know where they went wrong, but so do the people who is eating their food. We hold a lot of power as consumers, if we wanted better quality food, we could demand it, but most choose to ignore what they eat and just shove it down their throats without a second thought to what might be in their food.
The purpose of this chapter is to give you the history of the fast food joints covered in the rest of the book. It helps show the honest beginnings that will later be shot down by industry and greed. It lays the ground work of the rest of the book to help build up the image of where the fast food businesses went wrong and where they could potentially fix it if they really wanted to.
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