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Morris Massey's Theory
Transcript of Morris Massey's Theory
Largely influence by our peers.
The age group is highly influenced by their parents' values (1800)
Affected by the Great Depression and WWII
described three major periods during which values are developed
Image by Tom Mooring
Morris Massey's Theory
Age: Up to 7 years
We are like sponges, absorbing everything that our parents say.
During the 1980s and 90s he was the #1 ranked resource
for the Young Presidents Organization International
We are not born with values.
Types of Value Cohorts:
Authority and Leadership
Supportive Behaviors and Tips for Communicating
They are known as the "silent generation"
They focus on words rather than actions
Face-to-face of written communication is preferred
Their time shouldn't be wasted
Massey calls this group Nuagers
Anti Rules and Regulation
Will Fight for a Cause
Supportive Behaviors and Tips for Communication with baby Boomers
Make body language
Speak open and direct
Answers questions thoroughly and expect to be pressed for details
Present options to demonstrate flexibility in your thinking.
They will not rely on institutions for their long-term security
Independence and Creativity
Quality of Worklife
Supportive Behaviors and Tips for Communicating with Generation X
Talk in short wound bites to keep their attention
Give and ask for regular feedbacks
Share information with them
Use Informal Communication Style
Generation Y or Nexters
Supportive Behaviors and Tips for Communicating with
Action words and challengers
They will resent you if you talk down on the,
They prefer e-mail communication
Seek their feedback and provide them with regular feedback
Encourage to take risks
No real values (amoral)
Doing whatever we want even if it hurts other people
Rules- we follow them because we need to
Our values become part of us.
Ortiz, Prado, Ramos, Ronquillo