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WeChat is a life-style

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Dina Wang

on 11 November 2013

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Transcript of WeChat is a life-style

WeChat is a life-style
Introduction
WeChat - The new way to connect.
Connect with friends across platforms.
Analysis
Success
Why WeChat is so success?
WeChat is a mobile text and voice messaging communication service developed by Tencent in China, first released in January 2011.
The app is available on Android, iPhone, BlackBerry, Windows Phone, and Symbian platforms.

WeChat is supported on Wi-Fi, 2G, 3G, and 4G data networks.

WeChat provides multimedia communication with text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, photo/video sharing, location sharing, and contact information exchange. WeChat supports social networking via shared streaming content feeds and location-based social plug-ins ("Shake", "Look Around", and "Drift Bottle") to chat with and connect with local and international WeChat users.
Languages
Languages supported include traditional/simplified Chinese, English, Indonesian, Spanish, Portuguese, Turkish, Malay, Japanese, Korean, Polish, Italian, Thai, Vietnamese, Hindi and Russian.
Download
Function
Photos can be taken and embellished with artistic filters, captions, and placed into a personal photo journal for sharing with other users. User data is protected via an on-demand contact list backup and retrieval to/from the cloud. WeChat claims to provide a social networking platform that emphasizes user privacy and fast response performance
Registration is completed through Facebook Connect, mobile phone SMS/VM, or Tencent QQ. The application was initially launched as Weixin in China in January 2011, with international language support in October 2011, and re-branded as WeChat in April 2012. It is being promoted in India via gaming site Ibibo, in which Tencent holds a stake.
Facebook Connect
What is Kakaotalk?
WeChat is a new and powerful mobile communication tool. It supports sending voice, video, photo and text messages. You can also do group chats, or you can find new friends nearby to talk to. WeChat works on iOS, Android, Windows Phone, Symbian and BlackBerry devices.
As of January 2013, registered users have exceeded 300 million. It is the mobile instant messaging software with the largest user group in Asia.
What can WeChat do?
News
In July 2013, Tencent announced WeChat had 70 million users outside China and Lionel Messi became the latest product ambassador of WeChat
Think you for listening
Zhao Wei 2010105997
Liu Chao 2011106160
1. Accurate positioning
2. High quality products
3. Constant innovation
4. Strong execution
5. Easier to communication and entertain
6. Strong customer base

1. Simple base
2. User experience
3. Free
SWOT analysis
Weakness
Opportunity
Threat
Smart phone users continues to increase
APP market is very promising and rising development
The rapid development of e-commerce market


new entrant threat
the threat of alternatives

Free heavy burden
Complex user interface
SMS substitution effect
Multifunction
Integration of its products with Tencent
Strength
Look around
Shake
An invitation message will be sent to the group chat's members automatically.
Back up your chat history and restore it to your new device. (Note: Chat History is only stored for 7 days.)
If your friend has not sent you a message in the past 10 minutes, you need to send them an invite message and get a response in order to call them.
You can move your finger up to the X button to discard and not send the voice message you are recording.
Select contacts whom you'd like to join the group chat, You can add more friends to the group chat later.
Scan QR code
You can use any emotions in your chat.
Video: http://v.qq.com/cover/w/woozvo8qzpntryw.html?vid=u0012p8j1st
How to make money?
1. Game
2. Emotion
3. WeChat public platform
same point
Differences
free chat
Multilingual
Appear on overseas Markets
Change Theme
Ring
Photo resolution
Message read receipt
Function
KakaoTalk is a free mobile messenger application for smartphones with the features of free text and free call features. It is available on iOS, Android, Bada OS, BlackBerry, Windows Phone, and PC.
Features
How to make money?
KakaoTalk has also these features:

Free calls and conference calls (with support for up to five people) called VoiceTalk
Photo, video, and contact information sharing
‪All data encrypted ‬
Support for 12 languages
K-pop & Local Star Friends (Plus Friends)
Walkie-talkie
First ISO 27001-certified mobile messenger
User's own KakaoTalk theme (iPhone and Android Themes)
No banner ads
Game platform


"Gift Services", the user can apply to purchase commodities such as coffee or chocolate coupons sent to friends, friends with these coupons to the line entity store exchange.




KaKao's Plus Friend feature, and similar public account. Plus Friend li including entertainment stars, brands and other merchant account. After the user selects attention to these accounts, they will receive the message sent by the advertising. Companies need to pay a fee to KaKao.


Game props function, props can continue playing the game, you can spend money to buy, you can also let friends gift.
Profit model
1. E-commerce
2. Pay expression
3. Plus Friend Ad
4. game platform

Plus Friend function of KaKaoTalk is similar to WeChat public platform. Plus Friend includes such accounts as entertainment stars and brand owners. After users select to focus on these accounts, they will receive advertisement information they send. Enterprises need to pay certain fee to KaKaoTalk. Advertisers in KaKaoTalk Plus Friend reach 200. They attract the attention of 66 million of users.

WeChat has public platform similar to Kakaotalk’s Plus Friend function. But it’s not free; if your companies want to join this, then you will pay the service fee every month.


Q&A
Full transcript