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Green Business Plan

Capstone
by

Ana Maria Sierra

on 5 April 2014

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Transcript of Green Business Plan

photo credit Nasa / Goddard Space Flight Center / Reto Stöckli
Green-R-Us,LLC
Green Business Plan

By
Ana Maria Sierra
Luis Gonzalez

Abstract
Business Description
Green-R-Us is a training company that will begin operation in January 1, 2013.

Green-R-Us will provide high quality training to corporations and corporation’s employees in how to become more sustainable and to become green certified.

The certification will be obtained by the corporation and its employee after a well designed and rigorous training delivered by Green-R-Us staff. Each training session will be prepared and delivered under standard regulations to comply with federal laws.
Mission and Vision
Vision:

Become a universal standard collaborative consulting and training company that interacts with business owners at all levels to green the design and procedures that all employees will follow to create a green business environment in the City of Doral.
SWOT Analysis
Market Analysis
Doral, incorporated on June 24, 2003, is one of thirty-four municipalities in Miami-Dade County, Florida.

Conveniently located just one mile from Miami International Airport and twelve miles from Downtown Miami, the city is home to approximately 46,000 residents and regularly hosts in excess of 100,000 people who work within the city.
Over 150,000 employees come to work every day in Doral city. Home to Fortune 500 companies and government headquarters such as:

Southern Command
Federal Reserve
Univision
Miami-Dade Elections Department
Restaurant chains and fine dining
Dole Flowers
Univision
Perry Ellis International
Hellman Worldwide Logistics
Pepsi Bottling Company
Goya Foods
Rowland Coffee
Brightstar
Carnival Cruises
Miami International Mall
Teva Pharmaceuticals
AVEMA Pharma Solutions
and many more...
Strengths:

•The first company in the city of Doral, Florida to offer green certification to other companies.

•Founded by professionals living in the city for over 10 years with ample knowledge of the city.

•Highly motivated staff.

•Low operating costs
Internal Factors

Weaknesses

•Lack of funds for advertisements.

•Need of extensive training in green business by the owners and the time required to complete it.

•Time needed to develop support material.
Opportunities

•No other companies with this service in the City of Doral.

•Relatively newly founded city with proactive political leadership

•Pioneers in training companies to achieve economy-green.

•Partnerships with the City of Doral and future with other cities in South Florida.
External Factors
Threats

• Negative reaction from the community

• Cultural belief in the City of Doral.

•The attitude of the business in changing their mind based on cost.

•Organizations can create their own training program.
Services
Training Green Business

Green-R-Us is a company that promote, recognize and provide hands-on support to local businesses that operate in an environmentally responsible way.
Training Green Workers

Green-R-Us sustainable program defines key areas and specific guidelines for each worker in categories such as recycling, water conservation, energy conservation, waste reduction and "environmentally friendly" purchasing.
Green Specialist Training

This green training is for those wanting a change and to make a difference. With this training Green Specialists will be able to conduct a sit-down evaluation and a walk-through session of a business, using a comprehensive check list to identify problem areas, and offer physical and lifestyle change recommendations to solve those problems. This is a commitment to learning, and teaching sustainable practices
Market Segments

All kinds of businesses can be certified and there are a variety of businesses, Green-R-Us has broken into a few segments:

Small Business: • 1 to 5 employees

Medium Business • 6 to 10 employees
• 11 to 25 employees

Large Business •26 to 50 employees
• 51 to 100 employees
• 101 to + employees
Financial Plan
Projections were determined in a pessimistic scenario to show a behavior that is close to reality. It is assumed that the numbers will be higher than the projections showing during the first years of operations.

However, the estimates projections for this exercise were reduced to proof the profitability of this business even with a low income
The first objective is to introduce the new company Green-R-Us in the green training market.
Reaching revenues in the second month of operation, turning the company into a profitable enterprise is the second objective.
The third objective is to create an alliance with the City of Doral to take action to become the businesses training of choice of City of Doral in green businesses.
In 2008, 56% of companies hired an average of 10 employees. The city's economic development efforts include incentive packages with the state for new businesses wanting to relocate or expand and is aggressively developing re-development areas
The new green awareness is contagious. The demand for products, services, and surroundings those are healthy, not only for man but also for the earth, is growing daily. As this demand in our everyday lives increase, so does the demand for green training to help those in need of deciphering what is the right, and the wrong, way to go green.
It is well known that the environmental issue is a growing tsunami of global threat. We also know that most people have only a minimal knowledge of what to do.
Governments are pushing this agenda strongly, and world population has more than doubled and will soon triple from the 1950's era. Limited resources and increased demand means that change must happen, and those who understand these dynamics also know that this market is unstoppable.
Conclusions
For Green-R-Us to achieve status as an industry leader, it must secure initial capital. This capital will be used for start-up costs, to establish a reputable storefront, and to further develop the business, business infrastructure, internal systems, product development, and extensive marketing and geographic positioning.
It is the right time to start a business like Green-R-Us since the new green-awareness is catching and the potential to become a highly rewarded local and regional resource is highly due to the company’s marketing strategy and as a "unique" entity in its industry. The careful development of the company, the strategic partnerships with community of Doral and the company's profitable revenue model do that Green-R-Us has the potential to provide lucrative returns.
Our primary objectives over the next year are to:
Mission:

The company’s mission is to harness economic power—the strength of consumers, investors, businesses, and the marketplace—to create a socially just and environmentally sustainable society.
Thanks !!!!
Why Go Green?

Real Example - Austin, TX
Mar. 27, 2012

City announces Austin Green Business Leaders program:

The City of Austin’s Office of Sustainability issued a call today for local companies to join Austin Green Business Leaders, a new City program that makes it easier and rewarding for local companies to join the go green movement.

“I encourage all of our local companies to join Austin Green Business Leaders because this new program makes it easy for small and large businesses alike to go green,” Mayor Lee Leffingwell said. “I’ll be excited to see the number of sustainable businesses in Austin increase as a result of it.

“Our vibrant business community can benefit in so many ways from adopting sustainable practices,” the Mayor said. “This program is a great way to get started or to go deeper into green.”

“My staff was very supportive of recycling and other sustainable practices, and I wanted to find other ways to make the restaurant greener,” said Café General Manager Paola Guerrero, in explaining why she signed up. “I’m so glad that we participated in the pilot, and I strongly encourage other places to do it too. It’s great to join a network of green businesses

Reasons Your Business Should Go Green:

15 Green Cities

These metropolises make impressive strides toward eco-friendliness, helping their many millions of residents live better, greener lives:

1. Reykjavik, Iceland
2. Portland, Oregon, U.S.
3. Curitiba, Brazil
4. Malmö, Sweden
5. Vancouver, Canada
6. Copenhagen, Denmark
7. London, England
8. San Francisco, California, U.S.
9. Bahía de Caráquez, Ecuador
10. Sydney, Australia
11. Barcelona, Spain
12. Bogotá, Colombia
13. Bangkok, Thailand
14. Kampala, Uganda
15. Austin, Texas, U.S.
What green business owners can expect in Obama’s second term
1. Reduce operating expense and waste.
A sustainable waste management program is more than recycling – it entails assessment, goal setting, staff education, purchases as well as recycling and waste disposal.
2. Increase efficiency and productivity.
Taking a “systems” approach to sustainable operations means creating a sustainable plan through an internal evaluation and goal-setting process
3. Attract new customers.
The changing economy and rise of the green movement has caused consumers to consider how businesses take responsibility for their impact on the environment.
4. Gain recognition through positive marketing.
Consumers who embrace a lifestyle of health and sustainability (1 in 4 consumers) base their purchase decisions on strong environmental and social values.
5. Cleaner and healthier work environment.
Choosing non-toxic cleaning supplies and appliances, equipment that improves productivity, prevents injury and removes or prevents the introduction of contaminants indoors and outdoors
1. President Obama will continue to support loan guarantees, grants and tax credits for the production of renewable energy and will seek to extend wind energy production tax credits.
2. The Obama Administration will do whatever it can to further promote green energy companies in a second term and will advance new politically sensitive environmental regulations.
3. The goal of the Obama Administration is to reduce U.S. emissions 17% below 2005 levels by 2020. It is also proposing a clean energy standard that doubles the amount of electricity from low carbon sources including renewable sources, nuclear power and coal with carbon capture by 2035.
At the beginning of the company both partners will have the same level of authority and decision making upon agreement

It will be no need for staffing for the first year, depending of the growth of the Company there may be a need to hire additional instructors.
Company Organization
If we invest $5,000 we will get back $16,487 of NPV for the next 5 years with a rate of 10% per year.

Which mean that if put that money in a regular bank account it will never reach those levels
Full transcript