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Alchemyst

Online Distribution Services
by

stephan saunders

on 14 June 2016

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Transcript of Alchemyst

www.alchemystmarketing.co.uk
UK Internet Sales grew 12% to £116bn in 2015.
Latest: 18% yoy growth in Feb 16 – reflecting continued growth.
(Source: IMRG Cap Gemini)

Consumers are spending an increased proportion of their disposable income on-line.
No product type is off-limits from internet ordering
All businesses are faced with how to effectively grow sales of their products through the internet.

To develop a fledgling trade channel (UK internet sales still only 10% of retail sales) that delivers higher margins than traditional sales channels
Developing internet sales
www.alchemystmarketing.co.uk
Cost and complexities of small order management.
Maximising presence on the web.
Amount of control over influencing sales.
Appealing directly to your consumer base.
Effective promotions.
Challenges to realising internet sales
www.alchemystmarketing.co.uk
www.alchemystmarketing.co.uk
Products with limited or no in-store presence.
Niche / extended range products.
Discreet products.
Fondly remembered products.
High engagement products.
De-listed products.
Planned purchased products/ bought in bulk.
New product launches.
Innovative and alternative promotions.
Opportunities for internet sales
Choice- lots of products!
No minimum order quantity
Real-time stock update
Simple check-out process & robust payment system
Email updates- order confirmation, processing, dispatch
Tested for breakages-1 meter drop test
Every packed order checked
Order tracking
Call centre to take telephone orders
Regular promotions/ emails
10 Key insights for a great online shop
www.alchemystmarketing.co.uk
Development of e-shop.
(domain registration/ hosting & website development)
Ongoing management of website.
(stock control, content updates, promotion management)
Processing orders, receiving goods & dispatch.
Telephone as well as online order processing.
Handling customer queries & delivery tracking.
Internet promotion of website to drive traffic. (seo/cpc)
Sales & website traffic reporting.
ALCHEMYST offer an integrated solution!
www.alchemystmarketing.co.uk
Stock stored in a dry, security protected warehouse with easy access for deliveries.(open 24hr)
A high quality delivery service in keeping with your high quality products.
High rate of 1st time delivery. Customers receive a 1 hour delivery window & can re-arrange delivery online/ via mobile.
Online, real time delivery tracking & proof of delivery.
Warehousing & fulfilment
Fast 24hr order turn around/ next day dispatch.
Customers receive update emails with confirmation of order, processing & dispatch.
Order tracking.

‘I just wanted to say thank you for such a quick delivery- Amazing! Also very well packed. I am pleased with my purchase and am sure I will order again in the future’
Donna R, Milton Keynes.

‘Many thanks for yesterdays email..I was delighted to receive this..I must say I was very impressed with the site and ease of use.
Mary J, Birmingham
Focus on customer service
www.alchemystmarketing.co.uk
www.alchemystmarketing.co.uk

Go to: www.cake-angels.co.uk

www.organix-shop.co.uk
ALCHEMYST brand partners
www.alchemystmarketing.co.uk
Alchemyst offers the following services:
SEO- on page optimisation & back-links
Google ad words & face book advertising.
Google shopping
Amazon & Ebay sales integration
Amazon CPC
E-newsletters
Shop promotion management
Annual digital marketing plan
360' Digital Marketing & Promotion
www.alchemystmarketing.co.uk
Simple commission based pricing includes cost of day to day web management, fulfilment, packaging, stock management, goods in & re-ordering, multichannel sales mangement etc.
Activity cost based pricing also available
1 yr distribution contract
RSP on parity to major multiples
Set up fee: £1599 to develop the eShop & to set up a payment portal. Small fee to integrate with our inventory & dispatch systems.
Pricing
Integrated eCommerce
www.alchemystmarketing.co.uk
www.alchemystmarketing.co.uk
An integrated solution to online sales
Strong focus on customer service & fast order turn around
Specialist partner for food & drink brands
360' annual digital marketing plan.
Worldwide coverage
No overhead budget required.
Why ALCHEMYST ?
www.alchemystmarketing.co.uk
www.alchemystmarketing.co.uk

Allow approx 8 weeks for e-shop development to go live.
Require approx. volume estimation- number of orders you anticipate to process per week.
Agree a distribution contract &
set up an account.
Information required:
Up-to-date photos & product details/ copy, product codes, RSPs, samples and contact details of your main website manager.
Timings & Next steps
ROW 6%
EU 17%
UK 77%
eCommerce website development
www.alchemystmarketing.co.uk
We create cost effective webshops:

Professionally designed
Mobile friendly
User friendly
Open source platforms
Unlimited products
Hosted on any server
Amazon/ Ebay stores
Full transcript