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Pritsana Amorntanakitkul

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Transcript of CROWDFUNDING

What is crowdfunding?
What is crowdsourcing?
regulacje Prawne
Looking Ahead
Thank you!
Donation Crowdfunding
Donation Model
Minimizes the complicated processes of traditional fundraising
Offering donation options
Global donation
Everyone can join
No time limited for the campaign
Free PR

No active community as other type
No feedback from the projects
Not appropriate for new initiative products

Lending Crowdfunding Model
Pros and Cons

- Minimizes the complicated processes and barriers of traditional fundraising.
- Enhancing effort in eliminating global poverty.
- The money directly reaches to the entrepreneurs instead of collecting and giving to the charities.
- Specific repayment schedule for the lenders.
- No time limited of fund raising.
- Lenders can observe, follow and monitor the processes of the team every time.
- Free PR.

- Benefits limited to individuals.
- High bargaining power of field partners e.g. Kiva MFI charges an average of 21% interest rate.
- Risk of fraudulent field partners.

Lending model
Pros and Cons
- Similar to reward-based model.
- Mixes online and offline Crowdfunding emphasis on businesses’ long-term growth.
- Similar to reward-based model.
- For profits companies only.
Crowdfunding in worldwide
Equity-based Model
Growth in funding volume
from 2010 to 2013

Current supportive
Technology Promotion Association (Thailand-Japan)
DTAC Accelerate 2014
Crowdsourcing in Thailand
Crowdfunding market growth and industry share by categories of 2013
Most active Crowdfunding categories of 2013
Reward-based Model
Pros and Cons
- It minimizes the complicated processes and barriers of traditional fundraising.
- A huge amount of capital from the crowd.
- All-or-nothing approach can reduce risks.
- It hedges risks to starting up their own companies.
- It can use Crowdfunding as a marketing tools.
- With time limited of the funding period, the crowd can help the creators to attract more funding.
- The products' comments and feedbacks from prosepect customers
- The loyal customers.
- Free PR

Equity-based Crowdfunding Model
- Failed projects risk damage the reputation of the business and costs backers.
- A public display of an idea of the project. > Copy
- Creators have to take time before launching the projects. > promote
- A company that has a limited network, no digital or social media channels, or too complicated projects will find it harder to raise funds.
- Fee from the transactional cost and other countries’ conditions. > Backers

Donation crowdfunding platform
Raising money for personal causes and life events
Sharing on social network
No time limits
Encouraging self-fulfillment
Business Model Canvas
This is how it works:
Steps of GoFundMe
ยProject creators
Project supporters
1) What are the main differences of each model?
- Customer roles
- Value Propositions
- Key activities, Key partners, Key resources
- Customer relations, Channels
- Cost structure, Revenue stream

2) What customers get from Crowdfunding?

ยProject creators
Project supporters
Bring their dreams to life.
Better living
Better society
Nothing but community and proud
Rewards (5 common), community and proud
Interest, community and proud
Ownership, community and proud
3) What are the pros and cons of each types

4) What are the legal concerns of Crowdfunding?

 - Copyrights, trademarks, service marks, patents, trade secrets and other rights and laws of the United States, the laws of partner’s countries and the Digital Millennium Copyright Act (DMCA) in each countries.
 - Privacy policy, other contracts and terms of use/agreement involved
 - Prohibited products for Crowdfunding which abide by the laws of its mother countries
Create Your Fundraising Campaign
Share with Family & Friends
Easily Accept Donations
Enjoy the Results
Year 2025
$90 billion
Reward-based model
Crowdsourcing is the process of getting works, ideas or funding, usually online from a crowd of people. The word is a combination of the words 'crowd' and 'outsourcing'.
There are 4 categories of crowdsourcing:
1) CrowdWisdom
2) CrowdCreation
3) CrowdVoting
4) CrowdFunding
5 Common Rewards:
- Copies of the things
- Limited editions
- Collaborations
- Experiences
- Mementos
Kickstarter.com is a new way to fund creative projects.
Kickstarter’s mission is to help creative projects to life.
Each project is independently created.
Together, creators and backers make projects happen.
Creators keep 100% ownership of their work.
Backing a project is being part of creating something.
It was started since 2009 at Greenpoint, Brooklyn, USA.
All-or-nothing approach
60% of projects was accepted. 39% was successful pledged.
1) To study about Crowdfunding platform
2) To analyze and compare each Crowdfunding business model
3) To investigate Crowdfunding trends and search Crowdfunding opportunity in Thailand
4) To apply theory involved from BA5600 Information Technology and Management

Integrated model
Full transcript