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Transcript of marketing ppt
SEAGRAMS PRODUCT PHASES Design
Branding PRODUCT DECISIONS PRODUCT PRODUCT POSITIONING
PRODUCT LINE STRECH
PRODUCT LINE FILL
PRODUCT LINE PRUNE PRODUCT LINE STRATEGY SEAGRAM’S GIN 7 CROWN WHISKY SEAGRAM’S RUM IMPERIAL BLUE FUEL BLENDERS PRIDE ROYAL STAG Prestige Pricing : Royal Salute
Bait and Hook Pricing : Blenders Pride Reserve collection(Rs. 875) and Super premium Royal stage.
Discriminatory Pricing Strategy PRICE They have products in range from Rs 75 (180ml) for Imperial Blue to Rs 17000 for Royal salute. Price Point Sensitivity PROMOTION Blenders pride fashion tour 2012 SPONSORSHIP PROMOTION SALES PROMOTION PROMOTION
(SURROGATE MARKETING) RETAILERS BARS &PUBS PLACE THANK YOU
101 - SUPRIYA PRABHU
102 - VIJAY RANDHAYE
103 - ROHAN SAMBRANI
104 - SUYOG SAVJI
105 - ANIKET SAWANT
106 - NIDHI SHAH
107 - RAHUL SHARMA
108 - SUDAM SINGHADE
109 - RAUNAK SHINDE
110 - RAJ NARAYAN SINGH