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IKEA Content, Usability & E-Commerce
Transcript of IKEA Content, Usability & E-Commerce
IKEA Content, Usability & E-Commerse
Lean & qualitative research
Jakob Nielsen’s Alertbox, March 19, 2000
Follow up study
Eugene Schwartz Prospect Awareness Cycle
Adapt your channels, message and call to action elements based on were on the scale your prospects are
Based on: Five levels of Awareness , from ”Breakthrough Advertising , by Eugene Schwartz, 1996 http://www.copyblogger.com/blog-selling/
Adapt your messages
Beds & mattresses
Josefin & Hanna needs new beds...
Box Experience study and redesign
Content & usability
when buying a new bed
Gives a visual road map
No need to distract the participants
Bridging the solution awareness gap
Analysis of the eye tracking data
Buy buttons with built in feedback
Customer offer + Value proposition + Call to action