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Advertising, Propaganda, and Tactical Media

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Stephanie Tripp

on 19 February 2014

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Transcript of Advertising, Propaganda, and Tactical Media

Advertising, Propaganda, and Tactical Media
Tactical Media
“In its most expansive articulation, tactical media signifies the intervention and disruption of a dominant semiotic regime, the temporary creation of a situation in which signs, messages, and narratives are set into play and critical thinking becomes possible” (6).

--Rita Raley, Tactical Media

COM 232: Visual Literacy, Spring 2014
Michel de Certeau
He wrote L’invention du quotidien (1980).
It was translated into English as The Practice of Everyday Life in 1984.
The text has become very influential in the field of Cultural Studies.
It focuses on how ordinary people interact with mass-produced culture in their daily lives.

Strategies v. Tactics
Strategies are long-term, large-scale measures employed to control the behavior of workers/consumers.
Tactics are short-term, provisional measures employed by workers and/or consumers to circumvent the goals of those trying to control them.

Strategies include:
Time clocks
Workplace surveillance
Official policies
Mass media messaging
Advertising campaigns
Big media events
Tactics include:
Perruque (French for “wig”): a French term that refers to stealing time from one’s job to pursue personal interests.
“ways of using”: “The child still scrawls and daubs on his schoolbooks; even if he is punished for his crime, he has made a space for himself and signs his existence as an author on it” (31).
everyday practices of consumers
Tactical Media is . . .
. . . media activism that “privileges temporary, hit-and-run interventions in the media sphere over the creation of permanent and alternative media outlets.”
Critical Art Ensemble (http://www.critical-art.net/TacticalMedia.html)
Yes Men (http://theyesmen.org/)
Great Firewall of China (http://augmentationistinternational.wordpress.com/great-firewall-of-china/)
Banksy (http://www.banksy.co.uk/)
Advertising Parodies
WW1: US Food Administration
WW1: US Army
Soviet Propaganda:
Comrade Lenin
People and the Party
Defining propaganda
"We are a global network of culture jammers and creatives working to change the way information flows, the way corporations wield power, and the way meaning is produced in our society."

Adbusters background
Founded in Vancouver, BC, in 1989 by Kalle Lasn and Bill Schmaltz.
Anti-consumerist, pro-environment
Known for advertising spoofs
Culture-jamming activities inspired in part by the Situationists and other art/activist movements
Developed the idea for Occupy Wall Street and the #occupywallstreet hash tag on Twitter
Other parodies
"Old school" satire venues such as Mad magazine and TV shows such as Saturday Night Live and In Living Color
Proliferation of dyi spoofs on social media video sites such as YouTube and Vimeo
Full transcript