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ZOMBIE PAINTBALL EXPERIENCE

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by

Hannah Bearcroft

on 1 May 2013

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Transcript of ZOMBIE PAINTBALL EXPERIENCE

Marketing Timeline Key Risk Assessments Site Fly-through Site Plan Event Overview Presentation Structure What: Zombie Paintballing Event
When: 22-24th October, 2014
Location: Escot House, Devon
Predicted visitors: 1650
High expected demand
Long term expansion Event timeline
Site and H&S
Stakeholders
Marketing
Sponsorship
Hospitality
Budget
Future expansion plan Alcohol

Paintball Equipment safety Marketing 4 P's Price PROMOTION Promotional Material Risk Assessment Guidelines Sponsors Hospitality and VIP Future Expansion Summary of Budget TOTAL COSTS TOTAL INCOME Primary sponsor Secondary Tertiary PRICE PLACE PRODUCT Event timeline ZOMBIE PAINTBALL
EXPERIENCE Promotional material High Level View of Detailed Stakeholder Analysis Stakeholders Stakeholder Power/ Interest Grid Project Management Aims and Objectives: Revisited yearly

Collective process

Gantt Charts, Critical Path Analysis, and Budgets £45 for participants £2 bus fare
for spectators Social media, Facebook,
Twitter, viral marketing,
web launch, zombie
flash mob Escot House The Zombie
Paintball
Experience Marketing Site and H&s Reed Hall – Friday 26th September (7pm – 10pm)

Sponsors and event ambassadors

Champagne reception and canapés Forum – Friday 26th September 2014 (12pm – 3pm)

Sponsors, event ambassadors, students Evening Day time Launch event Friday 24th October 2014 After party Project Management
Full transcript