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Market Research 6: Questionnaire Desig.

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Mark Grant

on 31 October 2017

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Transcript of Market Research 6: Questionnaire Desig.

Market Research 6: Questionnaire Design.
Pilot questionnaire design
Pilot questionnaire design
Be specific!
B 2: Plan and implement a market research activity to meet a specific marketing objective
Pilot sampling plan
Probability sampling
Non-probability sampling
Sample size and effect on confidence levels
Pilot research
Avoid jargon
Unbiased questions
Use a Progress indicator (if possible)
Open/closed questions.
Question sequences
Questionnaire length
Avoid bias
Remember your objectives!
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