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Sterling Cross Defense Systems

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Mohamed Al

on 12 February 2014

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Transcript of Sterling Cross Defense Systems

Mohamed Al-Hussein
6041543
Market Research
Promote
Broker
Research and Development
Brand
Source
Product Development
Product Placement
Sales
Design
Manufacture
Purchase
Assemble
Sell
State Militaries
Law Enforcement Agencies
Civilian Commercial Sector
70% Sales
Only 30% Sales are Domestic

Canadian market has a high potential

$3-5 Billion Dollar Defense Industry
Goal

Strengthen position within Canadian market in order to increase domestic sales and revenue

Continue strengthening global position with a focus on growing economies in need of advanced military technologies

Become a leading edge military logistics firm specializing in providing services throughout the entire supply chain
Strategy

Enhance militaries worldwide by providing high-end technologies at a pace faster than the competition

Increase brand awareness of own product line by utilizing networks and high-tech R&D experience to provide high-end products distinguished from the rest of the competition

Increase Social Media Presence
Promote
Educate
Inform
Mediums
Activities
Targets
Resources
Costs
Results
New product announcements
Instructional videos
Product reviews
Promote partners and third-party reviewers
1,000 - 5,000 views/video
High ratio of 'Likes'
SCDS Employee x1~2
Video Equipment
Products
Time
$500/video
$1,000
$50
5 hours/video
Product Awareness
Brand Awareness
New product announcements
News on products being developed
Product promotions
Customers sharing experiences + involvement
Links to Youtube videos, blogs, webstore, and news
25,000 + Subscribers
Constant referencing to page
High customer activity on page
SCDS Employee x1~2
FB Advertising
Time
$500/week
$250/month
10+ hours/week
Word of Mouth Advertising
Direct sales
Brand Loyalty
Customer Involvement
New product hype
Update on new events
Update on new product releases
Links to FB and Youtube
Update on whereabouts
1,000 + Followers
High rate of re-tweets
SCDS Employee x1
Time
N/A
Word of Mouth Advertising
Company activity awareness

Magazines/Sponsorships/Trade Shows/Website/
Other
Print Advertisements
Product Reviews
Sponsor individual video bloggers
Product Placement
Real-Life Demonstrations
Create web-manuals + brochures
Address links to social media sites
Promote gun-safety
$45,000/year
Direct Sales
Brand Awareness
Brand Loyalty
Positive PR
Push forward public and military awareness on green bullets
Emphasize need for advanced technologies
Demonstrate product capabilities
Market SCM capabilities and benefits

Canadian + US Military Sales
Service and Supply Chain Improvements
Extend services with the introduction of a PBL program
Increase network of R&D partners and suppliers
Reduce product development life cycle


Provide training and education for new products
Maintain and repair products
Collect feedback and product performance results
Cooperate with military in order to upgrade or completely re-engineer products
Recycle material at the end of their PLC
Replenish and Resupply military with new products
Involve suppliers and partners throughout entire process
Streamline entire process
Performance-Based Logistics (PBL)
Enhanced Services and Experience
Reduced Procurement and Maintenance Costs
One Source of Supply
Unique Value Added
PBL
New Product Development
Differentiate
Expand Network
Form new partnerships with Canadian firms
Partner with potential Canadian Importers
Decrease Product Development Life Cycle
Streamline processes with partners from R&D phase until product launch
Invest in AutoCAD and 3D printing technologies
AutoCAD = $4,200
3D Printer = $150,000+
Market Research
Promote
Broker
Research and Development
Brand
Source
Product Development
Product Placement
Sales
Design
Manufacture
Sell
After-Sales Support
Feedback
Repeat Process
Maintenance + Repairs
Product Re-engineering
Resell
Train + Educate
Redesign + Improve
Recycle + Re-use
Streamline Processes
Performance-Based Logistics
Rapid Innovations
3D Printing
AutoCAD
Market Research
R&D Experience
Military Servicing Experience
Proprietary Technology
Network of Resources
Canadian Manufacturing Plant
Automated Machinery
Social Media
Sponsorships
Magazine Ads
Print Ads
Product Reviews
Product Placement
Trade-Shows
Web-Design
Public Policy
PR
Unique P&S Combination
Increased Market Share
Greater Profitability

2016
2017
2019
Begin Marketing Redesign


Begin Supply Chain Redesign


Begin Manufacturing Redesign

Revenue Stream ~ $12 Million
Majority of Partnerships Complete

PBL Being Implemented

Becoming Recognized by Canadian Military as Key Partner

35% Sales within Canada

Revenue Stream ~ $25 Million
Full Marketing Strategy in Place

Full PR Strategy in Place

AutoCAD and 3D Printing in Place

Partnerships with major Canadian Firms taking Place

Revenue Stream ~ $16 Million
Full Supply Chain Integration

Begin Developing High-Tech Products

Key Supplier to DND

Increased Global Presence

45% Sales within Canada

Revenue Stream ~ $35 Million
2015
Fully Optimized Supply Chain

Global Supplier of High-Tech Products

50% Sales within Canada

Revenue Stream of ~ $40 Million +
2014
Return on Investment
Assumptions
12% Operating Margins for Consumer Market
10% Operating Margins for Government
Average Price/Product for Consumer = $285
Average Sales to Gov't at Full Capacity = $10 Million
Average Units sold to Consumers at Full Capacity = 300,000
By 2019:
$10 Million in Consumer Sales
$10 Million in DND Sales
50% Domestic Sales
$40 Million Total Revenues
Sterling Cross Defense Systems
Global Leader in High-Tech Weapons Systems and Military Logistics Services
Full transcript