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The journey of

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by

Fife Parker

on 10 December 2014

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Transcript of The journey of

Digital
Why Digital Media Campaigns?
It's not about how to jam more ads into new platforms...

...it's about how to use the new technologies to enhance your inbound powers of attraction.
Social science...
The first step on the ultimate Ballynahinch marketing path is strong social media campaigns using the following platforms:


Take it personally


Numerous studies have revealed that the more personalized your email is, the better it will convert.


Engage & New Age
Interactive holiday planner
engages the user and encourages them to use tools to garner personal and desired results.
• Creates personalized interactive relationships with clients
• Targets and entices recipients with relevant promotions
• Plants seed in the minds of recipients regarding future travel plans
• Recruits new contact info for EDM Campaigns.
While this is still true to a degree, Inbound Marketing has effectively turned this theory on its head.

But let’s stop right there.
How does digital media campaigns
prove return on investment (ROI)?
As technology changes, so does the way in which people behave and communicate with one another.
Our lives are meant to get easier. We’re more connected. More informed.
What exactly is Inbound Marketing?
It’s the manner in which consumers are behaving. Right now.
Simply Put...

With consistent social media campaigns you can:
• Increase traffic to your website
• Generate leads
• Improve sales
• Increase exposure of your brand
• Reduce your marketing expenses.

STEP BY STEP
The Competition
Allen Design will work with Ballynahinch Senior Marketing to create monthly relevant email campaigns and promotions.

We propose a schedule working withPR
Graphic schedule...
May June
The skinny

• ROI - Every €1 spent, €32.15 is the
average return on EDM investment
(Exact Target)

• 66% of US online consumers, made a
purchase as a result of an EDM.

• Email marketing is measurable

• Email marketing can be highly customized
“You have to spend money


93% of adult internet users are on Facebook.

Google + has arisen as the new Facebook competitor and now has over 300 million monthly active users.

Twitter has had one of the biggest user increases ever—900% within the past year alone.

Pinterest has over 70 million users, and it continues to grow, especially internationally.

Instagram is another enormous social media platform with over 130 million active users each month and at least 75 million daily users.

Increase your site’s traffic: YouTube also allows you to insert links into your videos.

LinkedIn is responsible for 64% of all visits to corporate websites via social media networks.



Social Media Statistics Report
Clicks + Shares
= Visitors to website
The right formula
on EDMs
Simply put...

• Build guest loyalty

• Be a cost effective way to
engage and boost occupancy

• Monitor and report on
the success

• Straightforward and effective
way to drive repeat bookings





Email Direct Marketing will:
EDM

EDM Campaign Results
STEP BY STEP
Social Media
A sneak peek...
Let us clear it up
And don't forget to spread the word!
Marketing
Path
Corporate Video
By having an
online marketing video
, Ballynahinch can gain the confidence and trust of any International executive who has questions regarding the castle experience.
STILL UNSURE?
Executives would rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, and 50% purchased the product advertised.
59
%
Maybe like this...
to make money”
EMAILED WEEKLY
You never get a second chance to make a first impression.
Campaigns
EMAILED WEEKLY
• New Brand
• Website
• Print Media
• Digital Media
• Development of
Print and Digital
Campaigns
• Analyse and Response
to Analytics
• Show Return On
Investment
• Build on
Inbound Marketing
• Increase Sales

Some other paths to consider
Where Digital Media stands over all
Today's Line-up
• Introduction
• Social Media
• Email Marketing
• Interactive Holiday Planner
• Corporate Video
• Overall Advertising
• Budget
• Conclusion
Forbes
We will stay on top of it
Full transcript