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Transcript of Fashion 1940-1949
Women's Wartime Fashion (continued)
Women's Wartime Work Clothes
Women wore pants
Originally wore men's pants
Eventually made women's pants
Women's Pants were:
Tight around the waist
had a thick 2" waist-band
Straight boxy legs
Other option was "Rosie the Riveter" Coveralls.
Coveralls were made of denim or Heavy canvas
Shirt Sleeves and Pant cuffs were tightly tied around arms and legs to avoid getting stuck in machinery
Drab, Practical "Utility Clothes"
British Government outlawed extra buttons, decorative trimming, and extra stitching.
Plain, Solid colors
Limited wool, replaced starting in 1942 with rayon and viscose.
Fur Coats were made from rabbit and dyed to look like mink, seal, sable and beaver.
Most jewelry was costume jewelry.
Formal wear consisted of suits, (skirts and jackets), in plain colors such as blue, black, tan or brown
Wedding dresses were replaced by ivory colored suits
Boxy, Slender Skirts
Shorter, Tighter Jackets
Women's Clothing became more masculine
Eventually Pants were worn outside of work
The Incorporated Society of Fashion Designers(ISFD) formed in 1942
Created over 30 new utility fashions
Designers needed to use least possible yardage
The ISFD fashions had:
Not as broad shoulders
eloquent 3 button blazers
More affordable for the affluent
Suits were made from tartan cloth
Called "siren suits"
head scarves, turbans and bandanas
Clogs gained popularity
hand knitted scarves, hats and gloves
Men's Wartime Fashion
No one wore anything too flashy
Natural fibers weren't used in civilian wear
Men's suits no longer had vests, pocket flaps, and trouser cuffs
Plain functional, solid colored shirts
Clothes were full cut
Double-breasted jackets and wide leg trousers with cuffs
Shirts came in a wide array of colors
hand-painted silk ties gained popularity
Elegant business suits and esquire jackets
"Zoot Suits" became more popular and widely worn.
Men started wearing hawaiian shirts
Women's Post-War Fashions
"New Look" replace "Utility Clothes"
New styles embraced feminity
closely defined waistlines
form-fitting and shaped
full, billowing calf-length skirts
Post-War fashions influenced by Claire McCardell
Causual evening and sportswear gained popularity, namely in the U.S.
"Make do and Mend"
Do it yourself fashions were encouraged
Women were educated on how to conserve material
"Make do and Mend":
sheets= shorts, skirts
pillow cases= shirts
Heavy blankets= coats
Night Gowns= wedding dresses
milk tops= handbags
House-hold materials turned to clothes:
Post-War Formal Wear
Explosion of Glamour
Satin Evening gowns
Tailored skirt suits
Lavish fur coats
Prints and Patterns emerged
Real jewels were worn