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Transcript of Oktoberfest
Oktoberfest history The Oktoberfest tradition started in 1810 to celebrate the marriage of Bavarian Crown Prince Ludwig to Princess Therese. The citizens of Munich were invited to join in the festivities which were held over five days The main event of the original Oktoberfest was a horse race 1 liter "Maß" costs 9,30€ facts sixteen days world largest beerfestival, 14 tents known as "Wiesn" Visitors: ~6,5 million Beer: ~ 6,940,600 liters Toilets: ~ 980 seated, more than 878 meters of urinals 903.474 pork sausages The drinking age in Germany for beer is 16. beer waiters must be able to carry 10 mugs visitors target segment ~6, 5 million yearly kind of developement accomodation transportation security competitors Why is it unique? The event takes place on the "Theresienwiese" regional: ~50% from Munich national: ~20% rest of Germany international: ~30% foreigners scope of attraction: target segment: youths, party groups, students: younger than 30 years: ~ 45% seniors: middle-age, families: ~40 % older than 60 years: ~ 15% gender: 51% male / 49% female "Lederhosen" and "Dirndl" "Bretzeln" "Weisswürste" "süßer Senf" brass bands "Ein Prosit, ein Prosit der Gemütlichkeit,
ein Prosit, ein Prosit der Gemütlichkeit!" "Die Krüge hoch.." capital of bavaria: Munich hostels, B&B
hotels airport, trains...
tram/ metro/ bus
health care experience promise: party tourism experience promise: cultural tourism attractions main competitor: Wasen - Stuttgarter Volksfest ~ 3,5 million visitors ~more fun rides and shooting galleries than the Oktoberfest ~less foreigners ~2 times in the year competitors Mallorca ~around 4 million German visitors every year ~Party weekend
(bachlor party...) ~big beer tents