Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Oktoberfest

No description
by

Andreas Fuchs

on 26 November 2012

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Oktoberfest

Munich
Oktoberfest history The Oktoberfest tradition started in 1810 to celebrate the marriage of Bavarian Crown Prince Ludwig to Princess Therese. The citizens of Munich were invited to join in the festivities which were held over five days The main event of the original Oktoberfest was a horse race 1 liter "Maß" costs 9,30€ facts sixteen days world largest beerfestival, 14 tents known as "Wiesn" Visitors: ~6,5 million Beer: ~ 6,940,600 liters Toilets: ~ 980 seated, more than 878 meters of urinals 903.474 pork sausages The drinking age in Germany for beer is 16. beer waiters must be able to carry 10 mugs visitors target segment ~6, 5 million yearly kind of developement accomodation transportation security competitors Why is it unique? The event takes place on the "Theresienwiese" regional: ~50% from Munich national: ~20% rest of Germany international: ~30% foreigners scope of attraction: target segment: youths, party groups, students: younger than 30 years: ~ 45% seniors: middle-age, families: ~40 % older than 60 years: ~ 15% gender: 51% male / 49% female "Lederhosen" and "Dirndl" "Bretzeln" "Weisswürste" "süßer Senf" brass bands "Ein Prosit, ein Prosit der Gemütlichkeit,
ein Prosit, ein Prosit der Gemütlichkeit!" "Die Krüge hoch.." capital of bavaria: Munich hostels, B&B
camping
hotels airport, trains...
tram/ metro/ bus
taxis police
security company
health care experience promise: party tourism experience promise: cultural tourism attractions main competitor: Wasen - Stuttgarter Volksfest ~ 3,5 million visitors ~more fun rides and shooting galleries than the Oktoberfest ~less foreigners ~2 times in the year competitors Mallorca ~around 4 million German visitors every year ~Party weekend
(bachlor party...) ~big beer tents
( Bierkönig)
Full transcript