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MEDIA MANIPULATION

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by

Jessica Bannon

on 10 December 2014

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Transcript of MEDIA MANIPULATION

and their tactics
Truth in Major News Broadcasters
How it can be used against minorities
You can't be what you can't see.
News Impact
Manipulation for Inequality
Manipulation for the Economy
Representation
Villainization
$1.25
Monday, February 30, 2014
Vol XCIII, No. 311
How it is Used to Feign Innocence
Manipulation of Facts
What do you think?
Final Discussion
Reversal of Cause and Effect

Change of perspective

Implement extreme bias

Sometimes complete lies
Is censorship necessary? Can it be effectively eliminated in our society or should it be regulated?


Do the benefits of media manipulation outweigh the negative?
MEDIA MANIPULATION
What is Media?
Main means of mass communication

Media Conglomerates

Numerous forms

Any medium with the aim to inform, educate, and influence
How Images are Manipulated for Money
Methods
Surprise factor
Pop Culture
Exploitation of women
Violent Images
Low self-esteem
Demoralizing images
Degradation
Instilling emotion
Colour Theory




Evidence of the Manipulation of Facts
Why should you not touch a baby bird who has fallen out of its nest?
Quiz Time
Question #1
Name three forms of media
Question #2
"Birds don't have a very strong sense of smell so you won't leave a scent that will alarm the parent.Usually, birds are quite devoted to their young and not easily deterred from taking care of them,"
-Miyoko Chu, a biologist at the Cornell Lab of Ornithology.
What is "villainization"?




Who is it affected by this practice?

White-Washing
Practice or replacing characters of colour with white characters

Incredibly prevalent in modern film media.
Representation of Various Communities
Ethnic Communities
"The Black Guy Always Dies First" trope
Exclusion from Awareness Campaigns (eg. Breast Cancer)
Frozen
Kristoff
Canonically Saami

Accurate traditional clothing and association with reindeer

Blond?
Avatar: The Last Airbender
The association of traits from different groups of people with the "bad guys"
NOT representation
Ethnic Minorities
LGBT+
Conventionally unattrictive people/ those with different body types
Mental
Ursula
Disney's History with Charcters of Colour
-Marian Wright Edelman
LGBT+
16.5% heterosexual characters die versus the 56.5% of LGBT+ characters that die
Of the few that live, only 25% get a happy ending
Most media get their revenue from advertising

Shock Factor

Thrive off of insecurities
18% Truth (10% mostly true, 8% true)
22% Half True
60% Mostly False / False / "Pants on Fire"
60% Truth

18% False
31% Truth

48% False
Censorship
"...the suppression of speech, public communication or other information which may be considered objectionable, harmful, sensitive, politically incorrect or inconvenient as determined by governments, media outlets, authorities or other groups or institutions"

Instituted by many levels of power

Has positive and negative implications
Question #3
Name the three news broadcasting companies from the presentaion in order of most truthful to least truthful.
Why is villainization not considered
representation?
Question #4
What is the damage of white-washing?
Question #5
Name at least 4 methods used by marketers in their advertisments that manipulate the public into wanting the buy the marketer's item.
Full transcript