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Building a Vibrant Parish - TP0614

Engage more parishioners using communication and technology
by

Krista Streuly

on 11 June 2014

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Transcript of Building a Vibrant Parish - TP0614

Building a Vibrant Parish:
Engage more parishioners using communication and technology
Ways to Become an Engaging Church
...Inside and Outside
Make it Clear

Where to Park
Post Greeters

at Every
Entrance
Welcome Kits
for Visitors
Set up
Information
Booths
Ushers Walk
People to
Their Pews
Host
New Member
Dinners
and
"Meet
the Priest"
Events
Ways to Become a Welcoming Church
...Online
Believe
in the Mission
Make
the
Transition
“Find new ways to spread
the word of God to every
corner of the world.”
-Pope Francis I
Remember
Tradition
“From our humble beginnings,
the church has always found
ways to communicate the
Gospel message through
any and all means available.”
-Justin Wise
What's on

Your
Website
?

Your Site
Matters

Fact:

61%
of churchgoers say that
the church website was
“somewhat
to very important”
in their decision
to attend their current church.
Fact:

43%
of people visiting church
websites are checking mass times.

If they can’t find them easily
...they’re not coming.
Website
Must-haves

Fresh

Content - Updated
Weekly

Mass
Times
A Page for
First-Time
Visitors
Ways to
Connect to Your
Community
Updated
Calendar

and
Map
Address
Mobile-
Friendly
Layout
Phone
Number
Child
Care
Info
Your Church
Your People
Your Work
Some
one

in charge

Goals
New
Events
Volunteer
Donate
Email
Signup
Spread
the Word
YOU
Invest
Resources
and
Time
Be a part of this.
Help Us Grow.
Sign Up Today!
Tell Your Friends!
Your Website Should be a
Web Experience,
Not Just a Website

A
custom
, template-driven
website builder
designed
for churches

We
Connect

Attractive
and
User-Friendly
Multiple Themes
Photo Manager
Mobile Enabled
Auto Bulletin Upload
Catholic Gift Shop
Easy to navigate

Unlimited pages

RSS feeds and blogs
Also...
Ongoing Customer Support
One-on-one training
Tips and Tricks
newsletter
Technical questions
Presenter Notes can be here, just below, next to or above the active slide.
Online
Giving

Reuters report that churches
who add online giving increase
their overall collections from
10 to 30 percent
What could your church
do

with 30% more in giving?
Missions
Building
Pay Down
An
online

giving

and
event manager
designed
for churches

We
Share

Customizable
Design
Collections
and
Payments
Multiple collections

Fully customizable

E-mail receipts

Recurring and
one-time donations
Events
and
Registrations
Easy event signups

Simple registrations

Faith Formation

Printable tickets
Interactive
Forms
Easy to create

Multiple questions

Link to any giving opportunity
Facebook
Integration
Post from
We
Share

Embed entire site

Embed individual
giving opportunities
Mobile
Integration
Sign-up made easy
Donate in minutes
Ticket sales
Full account management
Reporting
Integration
Features
Easy to use
interface
Full website
integration
Deposits
three times
per week
Accept
ACH, Credit & Debit
Safe and
secure
-PCI compliant
We
Gather

An online church communication tool

for your church

Tim Potrikus
Vice President,
Business Development
Your Speaker
Mike Stone
Internet Products
Manager
Printed
Stewardship
Communication
Tools
Calendars, Bulletins, Magazines, Cover Service, etc.
Where do I go
from here?

Great
Books
:
The Four Signs of a
Dynamic Catholic
Matthew Kelly



Rebuilt
Fr. Michael White and
Tom Corcoran
Great
Websites
:
Immaculate Heart of Mary:
 ihom.org

St. Thomas More:
www.stthomasmoresrq.org

Church of the Nativity: 
churchnativity.tv

Holy Name of Jesus:
 www.hnoj.org

Saint Aloysius: 
www.saintaloysiusonline.org
Great
Catholic Websites:
Here's a book
about
greeting

to get you started.
Welcome Kit

Samples and
Resources
www.pinterest.com/4lpi
Ways to
Connect
with Us

Manage all of your member
and ministry programs/information
in one place
Committee, volunteer, and event management:
Parish and group leaders can create events and volunteer opportunities that include the date, time, and organizer contact information. Parishioners can register for events, volunteer, or purchase tickets.
E-mail list management:
WeGather provides
e-mail list management for parishioners who participate in committees, events, and groups. Parishioners decide how often they would like
to receive e-mail updates only from the groups they belong to.
Real-time online directory:
Utilize an interactive support system for an online directory with your members’ e-mail, address, and phone numbers. Parishioners will find updating profiles user-friendly, allowing them to keep data current.
Secure media sharing:
Unlike other sites
that take ownership of photos and videos, WeGather protects members’ uploaded media. Members control visibility of their own photos
or videos through groups, providing a safe
and private area to share memories within
your community.
Online giving:
Integrate your WeGather network with WeShare online giving to provide an easy solution for dinners, auctions, ticket purchases, event fees, program registration, and recurring donations.
How did I get here?
You’ve heard about the 80/20 rule right?
80% of the work is done by 20% of the people
How does this apply in the Catholic Church?
6.4%
of registered parishioners
contribute

80% of the volunteer hours


6.8%
of registered parishioners
donate

80% of financial contributions
Reality Check
"Roughly
7%
of
Catholic Parishioners
are doing
almost
everything…
"
–Matthew Kelly
Source: “Ref: Center for
Applied Research in the
Apostolate & The Dynamic
Catholic Institute.
So what would happen
if you could engage

...just 1% more?
The bulletin has limited space.
The web is unlimited.
70% of Americans
own a smartphone
http://www.nielsen.com/us/en/newswire/2014/smartphone-milestone-half-of-americans-ages-55-own-smartphones.html
42% of Americans own a tablet
http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/)
51% of Americans over 55 own a smartphone
http://www.huffingtonpost.com/2014/04/22/51-of-americans-over-55-o_n_5194106.html)
28% of those over 55 own a Tablet
(http://www.pewinternet.org/2013/06/10/tablet-ownership-2013/)
Update your site
in minutes
Give other
leaders access
to individual pages

or to sections of the site
Hire a
Full-Time
Youth
Minister
Espiritu Santo:
 
www.espiritusanto.cc/index.php

St. Gabriel:
 
www.stgabrielcatholicchurch.com

St. Anthony:
 www.stanthonyrockford.org

Our Lady of the Pines:
www.ourladyofthepines.org

St. Thomas:
 www.sthomaslc.com
Busted Halo:
bustedhalo.com

Lifeteen:
lifeteen.com

Dynamic Catholic:
dynamiccatholic.com

uCatholic:
ucatholic.com

Rebuilt Parish:
rebuiltparish.com

Word on Fire:
wordonfire.org

Salt + Light:
saltandlighttv.org

Focus Equip:
focusequip.org

National Catholic Register:
ncregister.com

The Vatican:
vatican.va
Ten Great
Catholic Blogs:
Catholic Answers:
catholic.com/blog

The Practicing Catholic:
thepracticingcatholic.com

Catholic Tech Talk:
catholictechtalk.com

Rebuilt Author Father Michael White:
nativitypastor.tv

Reverb Culture:
reverbculture.com/blog

New Evangelizers:
newevangelizers.com

Word on Fire:
wordonfire.org/wof-blog/wof-blog.aspx

uCatholic:
ucatholic.com/blog

USCCB Media:
usccbmedia.blogspot.com

Conversion Diary:
conversiondiary.com
Parishioners See
Giving Opportunities
Before They Set Up an Account
Now we often hear about
all the things Catholics
are doing wrong.

Here are some things
we’re doing right:
If
just 1% more
of Catholics were doing these things,
we could change the world.
Education:
And you can start by
changing your church
,
using every tool at your
disposal
to engage and
motivate parishioners
and visitors.

So...
where should you begin?
Bulletins:


Engage
your parishioners
every single week
Keep Your Bulletin Cover
Fresh
Get creative and highlight church ministries
Use Your Bulletin
Wisely
Provide engaging content and showcase ministries, events, and more
Use
Engaging
Images
Use high-quality images that connect with your message
How Can You
Engage

Parishioners That
Aren’t Frequent

Mass
Attenders
?

Newsletters
Keep people connected to the church and community
How Can People in Your Parish
Discover Everything

Your Community Has to Offer?

Ministry Directories
How Can You
Make
Your
Visitors

Feel More at Home

in Your Parish?
Welcome Packets
How Can Your Church
Be in Front of
Your Parishioners
Every Day?
Calendars
Engage and inspire every day of the year
Use Image Awareness
to
Brand
Your Church
Parishioners need to
easily recognize
communication from the parish
Every Printed Communication
+ Consistency

= Brand Recognition
(Make it easier for parishioners to know it’s from you)
What should I keep consistent?
- Logo - Colors - Fonts - Look & Style
Art & Media Portal
Over 37,000 items to choose from:
An ever-growing collection of covers, clip art, and content to help brighten your bulletin.
At least two new bulletin covers every week
Illustrations for Sunday readings with matching art
Gospel reflections and weekly readings in English and Spanish
Weekly children’s bulletin with puzzles, lessons, and more
Seasonal and special event clip art for any occasion
Why do I have to
engage
parishioners
online
?

This >
< Not This
First, you were told to…
"The internet offers immense
possibilities for encounter and
solidarity. This is truly good, a
gift from God."
"Let us boldly become citizens
of the digital world."
- Pope Francis
Your Parishioners Are
Already There
On average Catholics spend
3 hours online every day.
Nearly 3 million of them follow
Catholic blogs.
Over 80% of Catholics under
age 30 use social media.
But, They Don't Know That
You Are There
Only 8% view the Catholic Church being very visible online.
64% view the Church's online
presence as little to none.
53% are unaware of any Church presence online.
One in ten
Catholics visit their Parish website once a month or more
No Merchant Account
Needed
No merchant account for the church means
no risk

and
no liability
.
LPi assumes full responsibility for fraud protection, information privacy, merchant account fees, and managing disputes.
link: www.4lpi.com/weshare/online-donation-whitepapers/994
Among weekly Mass attenders, this rises to
23%
12%
16%
8%
11%
53%
How would you rate the Catholic church's visibility on the internet?
Very Visible
Somewhat
Visible
A Little
Visible
Not Very
Visible
I am unaware
of any
signigicant
presence
1000 Families
7% = 70 Families
or 10 Families
Just 1% more
= 15% increase!!
Catholics were instrumental in developing the university system across Europe and then the world.
By the middle of the 15th century
more than 50 Catholic universities
in Europe, including Oxford, Cambridge, Paris, Vercelli, Padua, Salerno, and Naples
Currently the Catholic Church has 230 colleges and universities in the U.S. with
an enrollment of 700,000 students
The Catholic Church educates 2.6 million students everyday at a cost to the church of $10 billion
Catholic astronomers invented the Gregorian calendar used worldwide.
Science:
Catholic explorers have made a remarkable contribution to the scientific exploration and mapping of the earth. Notable examples include Marco Polo, Christopher Columbus, and Ferdinand Magellan.
Charity and Aid Organizations:
Catholic Charities provided social support services to 2,251,442 people in 2012.

Catholic Charities provided food services to 7,146,490 people in 2012.
Catholic Relief Services reaches over 100 million people in nearly 100 countries and territories every year, providing disaster relief and aid to the poorest of the world’s poor.
marriages
families
faith-lives
poverty
A Catholic priest—Father Georges Lemaitre—invented the Big Bang Theory, arguably the single most important theory of modern cosmology.
Confessions of a Mega
Church Pastor:
How I Discovered the Hidden Treasures of the Catholic Church
Allen Hunt

The Life of the Christian Steward
Robert Derek
This book can be found at the ICSC website along with other stewardship resources.
How else can
we engage our
parishioners and
help the church?
93%
Let's say this church is 1000 families large
service
helping
Giving Rocket conducted a survey of 1,078 churches and found 14% were exceeding their annual budget for tithes and offerings.
Please share your
experience with us
and receive a copy of
The Four Signs of a
Dynamic Catholic

by Matthew Kelly
Full transcript