Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Copy of SIOMAI HOUSE

FINAL THESIS DEFENSE- MARKETING PLAN
by

Jas Malabi

on 26 February 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Copy of SIOMAI HOUSE

Bernabest Food Product Inc. Company Profile History Bernabest Food Products Incorporated strated their ventur in food business by selling Empanada in 2001
Began to expand in the year 2002
2002- The Bernabe's used "intellegent risk" to prevent competition from coming in--SIOMAI HOUSE in 2004
now has 3 main products : SIOMAI HOUSE, EMPANADA ESPECIALE, MAC HOTDOG
reached an extensive spectrum of satisfied patrons from the young and matured and providing them with carts or kiosks in strategic places


Vision To stand out as the number one in the food cart industry in the ASEAN Region and to be able to enhance relationship with customers and cultivate sales.
Mission To impress our customers by giving them the highest degree of service possible and providing them with the freshest, finest and good quality food at a reasonable prices that they will buy and keep on buying. SWOT Strength Product Differentiation:
as a source of competitive advantage
to develop a position that potential customers see as unique.
able to attract new customers

Weakness Low Budget for Promotion:
limited resources for promotional strategies Opportunity Market Penetration:
recognize if there was any advantage of entering a market.
increase market share
to raise their sales revenue
Threat Competitor’s Response:
New Competition in the market, possibly with new products or services
Marketing Objective 1.) Introduce a new flavor of siomai during the third quarter of the year 2012.
2.) Introduce the other flavor of siomai during the fourth quarter of the year 2012
3.) Increase brand awareness level by 20% at the end of the year 2012
4.) Increase market share from 13.16% to not less than 20% by then end of the year 2012.
“Great Taste, Made Fresh” The company’s selected positioning for the brand is considered ideal for the following reasons:

customer satisfaction
maintain a high quality and strick implementation of standards
better taste and freshness is very essential
Positioning TOWS Matrix SO, ST
Through Differentiation—able to expan, double advertising, build awareness and improve productivity and quality
WO, WT
product research and testing, effective training and development program, upgrades for technology. CORE STRATEGY

Sales Promotion
Brand
Competition
Consumer attitudes and buying patterns


Product differentiation Strategy Siomai House
Full transcript