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Context Accumulation

Converging on a business value context; in the era of Code Halos, with Social, Mobile, Analytics and Cloud (SMAC) for optimising the Omni-channel Customer Experience

Garry Gomersall

on 27 January 2014

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Transcript of Context Accumulation

Context Accumulation:
the incremental process of relating new data to previous data and remembering these relationships, for improved data accuracy.

It is an advanced computing process related to entity analytics in which a system is able to predict relevance and importance dynamically, based on the accumulation and persistence of context produced by ingested data. Algorithms are generated using this contextual data and then employed to determine whether newly introduced data have a place or relationship with historical data.

Once this determination is made, the system then saves and uses this new observation when evaluating other introduced data.
Improving understanding of something by taking into account the things that surround it.

aka the Jigsaw theory of Big Data
- Jeff Jonas, IBM Chief Data Scientist
Situational Context, a general definition:
Observation Space = sum of (available data sources)

= Company + Personal + Social Media + Location Data + Public Records + ? +

Smarter Analytics as “Context Accumulates”:

Moving from batch to (near) real-time
Entity (product) matching to individual interests based upon personal profile
Location analytics
Processing of “big data” information streams to inform operational decision making
Predictive based upon acquired knowledge, heuristics, probability, and other mathematical models

Context Accumulates as a function of the OBSERVABLE data space
Business Value Context
Rate and rank candidate projects
Define roadmap based upon business priorities
Model Process Improvements
Define IT Architecture
Define Business Value
Quick wins
Project Roadmap
TRUZIGN provides strong dual channel 3 factor
authentication for all users by signing the user’s mobile device. The 3 factors consist of:

you have ? (Mobile phone or tablet device)
you know ? (5 digit PIN Code)
you are ? (GEO location identity)

1. A self-evident or universally recognized truth that requires no proof
2. An established rule, principle, or law.
3. Logic, Mathematics. a proposition that is assumed without proof for the sake of studying the consequences that follow from it.
the same person cannot be in two different places at the same time
Personal Context Accumulation: Axiom
Common NEEDs for BPM:

1. Process Standardisation
2. Knowledge worker productivity
3. Process variation and agility
End-end horizontally integrated process(es) for sharing and reuse
Unstructured Data
Scanned paper documents
"Case" based workflow management
Paper intensive manual processes
electronic forms
Document-centric Workflow
Human Task Workflows
Knowledge worker application
"Window" on the process
Mask process complexity
Rapid time to value for error prone processes
Easy way to find the "happy path" process
Need a better way to implement, support, and change processes: (Key Point: PROCESS AGILITY & VARIATION)

Business opportunity is being lost because leadtime for new projects is too long, largely due to IT request backlog.
There are frequent changes to business policies, and each change has to be made by request to IT.  
Line of Business & IT do not communicate clearly with each other, causing friction over requirements and a failure to meet expectations.
Product and service release dates are being missed. 
Need to better understand who is performing the work and how. (Key Point: KNOWLEDGE WORKER PRODUCTIVITY)

Manual tasks are not always performed accurately or consistently, but manual workloads are increasing rapidly.
What people are actually doing at any given time is not very clear.
It is difficult for employees to collaborate effectively on the documents they are processing.
The cost & time required to train employees is too high.
Highly-productive employees are overburdened while lower-skilled employees are often idle.
There is limited data to indicate how to reduce bottlenecks caused by work assignments, flows, and escalations.
Need to better manage what work is being done.

Business is being lost due to customer dissatisfaction with slow processing of orders, policies, requests for quote, etc. 
Visibility into causes of processing problems is inadequate, and it is difficult to identify which processes could be improved.
Transactions require multiple steps as well as links to different systems, e.g. databases, applications.
Significant time spent identifying and working on exceptions, but the quantity and causes of exceptions are poorly understood.
Service levels are frequently missed, and transactions may actually be lost.
There is no visual documentation of how processes occur, e.g. activities, sequences, decisions.   
Context Accumulation
What ?
Why ?
Who ?
Where ?
When ?
5W Context Model
Fundamental Requirement for
Situational Based Services

Ability to disambiguate an individual
one can relate to a particular (
) product or service based upon a reason/propensity to buy (
) at a particular time and place (
Product or Service
Sales Promotion
Loyalty based incentives or offers
Market of ONE specific individual
Product/Service offer becomes relevant at this particular

Product/Service is relevant at this particular
Rationale or propensity to buy
Compelling reason to act
Available systems of interaction / engagement
Confidence in brand and technology
Friends recommendation
Availability of currency to fund purchase
Ease of transacting
The Future of Work
Process Context
Personal Context
Industry Context
SMAC stack
New Era Computing

Geo Location Services
Situational Comtext
Context Accumulated
Systems of Record
Intelligent Systems
Systems of Engagement
Systems of Interaction
Personal Context
Business Context
Solution Anatomics
Industry Solutions
5W Context Model
Business Value Context
Context Definitions

Market, Industry, Business, Process, Application, IT & Personal Context.
Context Accumulation with Code Halos:
Roadmap to Business Agility PREZI
Cognitive Computer systems
...that learn
...that hypothesize
...that suggest
3 Traditional "V"s...
Trusted ? Truth ?
Depends on context
$ Value
Typical "process" challenges
Current operational “fire”
One Sigma quality ...a 32% error rate
Individual or group heroics make the process work
Poorly understood end-to-end process within LOB
Process workflows operating over e-mail, with spreadsheets etc.
Process Models documented in static “diagramming” and “modelling” tools
Failure to “actualise” the process as documented
Process Volatility – with changes required 3-8 times per year
Investment in existing BPM technologies and formal methodologies like “Lean Six Sigma” not yielding anticipated results
No governance or process lifecycle management
Process Discovery & Analysis
- as easy as "post-it" notes
- execute WYSIWYG
- moved beyond static Visio and Powerpoint diagrams
- transition from static "models" to executable processes
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