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Transcript

Toh Tzee Yee

*Root*

Lim Wei Chong

*Trunk*

Siow Shee Chye

*Leaves*

Lee Pei Ling

*Apple*

Colours....

Influences first impression

Spark interest

Set Brand Identity

So, how colours affect communication?

Colours

Presented by:

  • Toh Tzee Yee
  • Lim Wei Chong
  • Siow Shee Chye
  • Lee Pei Ling

Thank You!

Colours

Quick Test...

Conclusion

Colours

  • Vitalize visual message
  • Deliver an instant impression

Colour Psychology

  • It is the effects of the electro-magnetic radiation of light on human mood and behavior
  • Not as heavily influenced by culture, age and gender as the generally thought
  • Great difference between color psychology and color symbolism

This

or

That?

RED

Create

RED

-Stimulates appetite

-Stimulates energy

-Increases enthusiasm

-Encourages action and confidence

BLUE

-Most productive colour

-Dependability, trustworthy, security and spiritual

-People are most productive in blue room

YELLOW

-Associated with intellectual thinking

-Decision making & good judgments

-Can bring on feelings of fear

Colours in Working Environment

GREEN

PINK

-Nature

-Tranquility and health

-Can improve reading and comprehension skills

-Associated with love and romance

-Used in message therapy

-Pink packaging for female products

WHITE

-Represents purity, clarity, cleanliness, wealth and simplicity

-Aids mental clarity

-Encourages us to clear clutter

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