Toh Tzee Yee
*Root*
Lim Wei Chong
*Trunk*
Siow Shee Chye
*Leaves*
Lee Pei Ling
*Apple*
Colours....
Influences first impression
Spark interest
Set Brand Identity
So, how colours affect communication?
Colours
Presented by:
- Toh Tzee Yee
- Lim Wei Chong
- Siow Shee Chye
- Lee Pei Ling
Thank You!
Colours
Quick Test...
Conclusion
Colours
- Vitalize visual message
- Deliver an instant impression
Colour Psychology
- It is the effects of the electro-magnetic radiation of light on human mood and behavior
- Not as heavily influenced by culture, age and gender as the generally thought
- Great difference between color psychology and color symbolism
This
or
That?
RED
RED
-Stimulates appetite
-Stimulates energy
-Increases enthusiasm
-Encourages action and confidence
BLUE
-Most productive colour
-Dependability, trustworthy, security and spiritual
-People are most productive in blue room
YELLOW
-Associated with intellectual thinking
-Decision making & good judgments
-Can bring on feelings of fear
Colours in Working Environment
GREEN
PINK
-Nature
-Tranquility and health
-Can improve reading and comprehension skills
-Associated with love and romance
-Used in message therapy
-Pink packaging for female products
WHITE
-Represents purity, clarity, cleanliness, wealth and simplicity
-Aids mental clarity
-Encourages us to clear clutter