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How colors affect communication?
Transcript of How colors affect communication?
Toh Tzee Yee
Lim Wei Chong
Siow Shee Chye
Lee Pei Ling This
That? YELLOW RED WHITE GREEN PINK -Most productive colour
-Dependability, trustworthy, security and spiritual
-People are most productive in blue room YELLOW -Associated with intellectual thinking
-Decision making & good judgments
-Can bring on feelings of fear RED -Stimulates appetite
-Encourages action and confidence -Nature
-Tranquility and health
-Can improve reading and comprehension skills WHITE -Represents purity, clarity, cleanliness, wealth and simplicity
-Aids mental clarity
-Encourages us to clear clutter -Associated with love and romance
-Used in message therapy
-Pink packaging for female products It is the effects of the electro-magnetic radiation of light on human mood and behavior
Not as heavily influenced by culture, age and gender as the generally thought
Great difference between color psychology and color symbolism Toh Tzee Yee
*Root* Lim Wei Chong
*Trunk* Siow Shee Chye
*Leaves* Lee Pei Ling
*Apple* Colours Quick Test... Colours
Vitalize visual message
Deliver an instant impression Spark interest Set Brand Identity