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Digital Media

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by

Terry Burton

on 6 August 2014

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Transcript of Digital Media

Digital Media Department Roadmap
Digital
Media

Collections
Archive
Marketing
Exhibits
Education
Visitor
Services
Fort Collins Museum of Discovery
Create meaningful opportunities for visitors of all ages to learn,
reflect, and have fun through hands-on and collections based
explorations in science and culture.
12-15-11
CONTEXT
The Digital Media Department interfaces with all aspects of the Museum.
VISION
CONCEPTS
ARENAS
The Digital Media Department tells the stories
of the Museum.
Models of digital media experiences
Goal
To imagine and produce a comprehensive
palette of digital media experiences that
enhance and extend the visitor experience
Goal
To constantly explore & experiment with digital media technologies that align with & augment the elements that are unique to our institution
Goal
To provide opportunities for
participation and interactivity
Goal
To be a strategic and equal partner
with other museum departments
OBJECTIVE
Use vivid storytelling and striking visuals
to tell stories of relevance and living interest
OBJECTIVE
Implement a variety of digital media experiences to address different constituencies, various learning styles, motivations, intelligences and aptitudes
OBJECTIVE
Use digital media to reach new audiences and engage them in new ways
OBJECTIVE
Use digital media to create deeper and more long-term relationships with visitors
OBJECTIVE
Work closely with all museum departments to design digital experiences that will support their goals & objectives
OBJECTIVE
Make non-visitors part of the museum experience, where being online is an experiential substitute for being in the museum
OBJECTIVE
Use digital media to support and extend the museum's goal of becoming a community hub
OBJECTIVE
Use digital media to support and extend the museum's goal of being approachable, fun, trusted, and transparent
OBJECTIVE
Continuously monitor best practices as well as developments in digital media technologies, incorporating them where appropriate
OBJECTIVE
Connect the museum to the community through digital media
OBJECTIVE
Provide platforms for original content publication
Key Values
Connecting to the community
Sharing unique stories
Inspiring curiosity
Inviting participation and co-creation
Speaking in a voice that is fun, trusted, & open
Helping audiences to see themselves in the narratives we deliver
OBJECTIVE
Disseminate accurate and penetrating documentation of human stories that support & extend the museum's conceptual framework of blending science & history
OBJECTIVE
Use digital media to facilitate and encourage community dialogs
OBJECTIVE
Provide opportunities for visitors to contribute to the body of content at the museum
OBJECTIVE
Provide opportunities for community members to tell their own stories
OBJECTIVE
Provide training and support to staff in the use of digital media technologies
INFORMATION
PARTICIPATION
RELATIONSHIP
One-dimensional experiences: Museum provides authoritative information which users take without engaging further with staff, services, or facilities
Content is museum generated
Two-dimensional experiences: user responds to information placed online by museum
Content is museum generated and the museum may or may not respond
Multi-dimensional experiences: Museum provides stimuli that generate interactions with multiple users, including staff, services, or facilities
Content is user generated and directed
INFORMATION
PARTICIPATION
RELATIONSHIP
website
calendar/
digital
concierge
Archive
website
media
pieces
digital
dome
shows
Facebook
visitor-
contributed
content
blog
online
tickets
surveys
feedback
facilitated
digital dome
USERS
TECHNOLOGIES
& PLATFORMS

Web
Social media
Digital dome
Interactive exhibits
Digital
concierge
Web
Digital dome
Tablet
Digital signage
Mobile
Pre-rendered shows
Original content
Uniview
Octopus
Museum website
Google Maps/Places
Wikipedia
Facebook
Google+
Twitter
YouTube
Flickr
Blog
Foursquare
Public shows
Facilitated programs
Enhanced lectures, events, & performances
Networked events
HTML/HTML5
Flash
Content Management System
Four Winds Interactive
Media pieces
Tablet-based wayfinding
OUTREACH
OUTREACH
IN-HOUSE
IN-HOUSE
IN-HOUSE
External visitors
On-site visitors
Staff & stakeholders
Where digital media is found
Who digital media is for
How digital media is created and what delivers it
EXAMPLES
Future?
HTML/HTML5
Apps
HTML/HTML5
Four Winds Interactive
Apps
SANDBOX
Archive attract media
Archive "What happened in your Fort Collins today?"
"History Pin" website activity
Digital Dome "Live" event series
CORE PURPOSE
To connect people and ideas
Combined music/visual arts creation programs, shown in dome
Panoramic photography classes for dome
"Sister dome" projects
"Exchange students" pano projects for dome
GENESIS
The atomic structure of digital media
Us
Technology
FCMoD
Mission
Goals
Experience
Creativity
Inspiration
Dreams
Platforms
Media
Flexible
Adaptable
Relentlessly
user-focused
Fluid
Full transcript