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Transcript of Business Strategy
Brian O Rourke
Coming together is a beginining; keeping together is progress; working together is success (Henry Ford)
Fords four point business plan:
Aggressively restructure to operate profitably at the current demand and changing model mix.
Accelerate development of new products our customers want and value.
Finance our plan and improve our balance sheet.
Work together effectively as one team.
'The governance structure represents the relationship among stakeholders that is used to determine and control the strategic direction of the organisation'
Establishes order between parties in the company
improved top level decision making
Aligns interest of top level executives and stakeholders
it reflects and enforces the companys values
Economic Characteristics of Automotive Industry
Market Size: Worth $430 billion per year
Growth Rate: 5.3% in 2012
Geographic Scope: High
Level of Rivalry: High
Buyer Characteristics: Consumers(Highest Market Share), Business' and Fleet Sales
Ease of Entry/Exit: High Entry/Exit Barriers
Scale Of Economies: High
Capital Requirements: High
Driving Forces and Trends (Pestle)
Competitive Analysis (Porter's 5 Forces Analysis )
1. Threat of New Entrants
2. Power of Suppliers
3. Power of Buyers
4. Availability of Substitutes
What does the customer need?
Ford Motor Company
Est. 1900's by Henry Ford. First Sale in 1903.
300 million vehicles
About the Directors
a group of elected individuals whose primary responsibilty is to act in the owners interests by mointoring and controlling the corporation's top executives.
Ford aims to have a diverse board of directors
17 in total - youngest is 51 . Oldest 75
Solid principles of corporate governance are key to maintaining the trust of investors.
Developed corporate governance practices to promote the effective functioning of the company
Age : 66
Director since 2006
President / CEO
Boeing / Nasa
Business man of the year
One of “The World’s Most Influential People" - Time
Adviser to Obama
Rescued the company from financial ruins in his takeover
Trade Barriers to Emerging Markets
Changes in disposable income
Increased awareness of environmental issues concerning waste and carbon footprint
Demand for Alternative fuels
Advances in Manufacturing
The Driverless Car???
Thank you for listening
The path to Success
Owned by shareholders
Controlled by Ford company
Ford use board of directors and CEO as their governance mechanism
CEO - Mr Alan Mulally
Several committees -
Resource & Capability Definitions
A competitive asset that is owned or controlled by an organisation
The capacity of a firm to perform some activity proficiently
''If I had asked people what they wanted, they would have said ''faster horses''. Henry Ford