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Corporate scandals, environmental disasters and managers' rhetoric
Transcript of Corporate scandals, environmental disasters and managers' rhetoric
(Schneier 2012: 1)
"Social life without trust would be intolerable and, most likely, quite impossible."
(Newton 2001: 202)
“The tragic accident in the Gulf of Mexico on 20 April 2010 cost 11 lives, leading to a major oil spill and
a widespread loss of trust
BP CEO Bob Dudley, 2011
Halliday's "language meta-functions"
that you like my work.
My husband runs his own business and is a
A couple of years ago, I had a
conversation with Professor Max Clues on just this subject.
And that sort of worldwide sharing of information,
I am sure
, is going to grow.
he is a little bit weird.
"We look forward to sharing
exciting future with
ConocoPhillips Annual Report 2011
(Mayer et al. 1995)
Frequent affect expressions
tragic, shocked, great sadness, deeply sorry, grief, very close to my heart, with a heavy heart
"Dear fellow shareholder"
show, found, know, believe
a very very low probability event, the unthinkable
dauntless spirit, clear priorities, renewed rigour
Downplayed: very few explicit positive assessments of BP's capabilities or performance
Can we really trust them?
First person personal pronouns
grew up in Mississippi, and spent summers with my family swimming and fishing in the Gulf.
know those beaches and waters well. When
heard about the accident
could immediately picture how it might affect the people who live and work along that coast."
BP CEO Bob Dudley, Letter to shareholders 2010
"ExxonMobil continues to deliver
superior long-term shareholder value
by upholding the
values that set us apart
: a commitment to safety, operational excellence, and risk management; a disciplined, long-term approach to investing; and the development and application of advanced technology and innovation. "
ExxonMobil CEO, letter to shareholders 2010
Frequency of the word 'trust' in oil companies' 2010 reports