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Transcript of MIL11/12IMIL-IIIa-1
5 Core Concepts of Media Literacy
All media messages are
Media messages are constructed using a
with its own rules.
experience the same media messages differently.
Media have embedded
values and perspectives.
Most media messages are organized to gain
A direct and purposeful exchange of information and messages between people or groups of people by speaking, writing, gestures, and signs.
refer to any form of communication passed and transmitted using a channel. Turow (2007) goes further by saying that it is a collection of symbols that appear pursposefully organized (meaningful) to those sending or receiving them.
World of Media, Information and Technology
Communication as both human impulse and need
Interpersonal mediated communication
History of media and media technologies: Traditional to new media
Definition of media, media texts, mass communication, and information
Theories of media and society
Definition of media, information, and technology literacy
Responsibilities of citizen in using and disseminating media and information
MEDIA AND INFORMATION
refers to the communication between two persons, whether they are verbal or non-verbal.
is the term commonly used to refer to communication systems that are configured to create, produce, and disseminate media texts to mass audiences.
From Interpersonal to Mass Communication
Types of Communication
A form of communication that involves two or three individuals interacting through the use of their voices and bodies.
When technologies such as pen, telephone, or computer stands in between parties communicating, and become the channel by which the message is sent or received, such communication is mediated interpersonal.
Also known as office communication,
when people communicate in a working
When a person communicates to a large
number of people.
Elements that constitute the creation of a message
is where the message came from.
The process by which the message is constructed/translated so it can be communicated to another party.
The actual act of sending the message
Technologies are the
lines that enable the act of sending or
The transmitted impulses are converted to signs as the brain perceives and processes them.
The receiver is the one who gets the message that was transmitted through the channel.
Is the response generated by the message that was sent to the receiver
8. NOISE INTERFERENCE
Most of the time there is something that interferes in the transmittal process, this is known as noise.
ADRIAN M. SOLLANO, MPM