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Postmodern Music Artist

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by

Samantha James

on 8 April 2013

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Transcript of Postmodern Music Artist

NICKI MINAJ -
POSTMODERN ARTIST BIRTH NAME: Onika Tanya Maraj
BORN: 8 December 1982
GENRE: Hip hop, R&B, Pop, Dance
INSTRUMENTS: Vocals
OCCUPATIONS: Rapper, Singer-songwriter, Television personality Hyper reality Nicki Minaj's image is very Barbie orientated, making her attract a much younger audience.

The Harajuku Barbie, is the name of one of Nicki Minaj's longest lasting and most famous alter egos. Nicki the Harajuku Barbie highlights the qualities of an imaginative, fun, girly, girl-fashionista, that loves all things pink.

This is also what helps make the transformation of Nicki's performances as an R&B/Pop singer and future Rock Star Icon. Moment 4 Life Nicki Minaj is also a postmodern artist due to the way she incorporates fairytale elements in her music videos, e.g Moment 4 Life.
Disney style manuscript at the beginning: ‘Once apon a time there was a King named Nicki...’ She swaps the stereotype of a King to a woman, making her powerful and controlling.
Fairy Tale references: Fairy God mother, Cinderella shoes, Magic kingdom, etc. Style Postmodernism is a cultural movement which emerged as a rejection of simplicity. Nicki Minaj merges different electric style references which constructs new identities. She represents a powerful mixture of identities, cultures, and sexualities. Barbie comes into the category of pop culture which contrasts some of Nicki Minaj's other genre's such as hip hop and rap- challenging the boundaries between the genres. She could arguably be accused of lacking originality as Barbie is a well known brand name. However she is making something old, something new and is showing it in a completely different way which makes her stand out. "To get away from all their fighting, I would imagine being a new person. 'Cookie' was my first identity – that stayed with me for a while. I went on to 'Harajuku Barbie,' then 'Nicki Minaj'. Fantasy was my reality." She has devoted herself to become this fake Barbie character; does this suggest never ending postmodernism?
This questions the audience to what is real about her and what is fantasy. However due to so many other artists being involved with this surreal dress sense of extreme outfits, Nicki Minaj could be accused of copying a variety of artists such as.. Lady Gaga and Lil Kim “Fly” featuring Rihanna. In her own words she says “I came to win, to fight, to conquer, to thrive.
In the second verse, which reveals a little bit more what her worldview is, she says:"Everybody want to box me in, suffocating every time it locks me in, paint they own pictures than they crop me in, but I will remain where the top begins. Cause I am not a word, I am not a line, I am not a girl that can ever be defined. I am not fly, I am levitation; I represent an entire generation."
The words show that she isnt “normal” and is crying out for attention and for someone to notice her. She is very over the top also shown in the way she dresses. Parody- Stupid Hoe Nicki Minaj has shown how diverse she can be with the range of genres she has covered: Pop, R&B, rap, dance. This relates to the idea of bricolage as she has taken elements from other artists work and makes them her own. 1) The video begins with a close-up of Minaj's mouth syncing the words of the song as the background and color of lips change to the song beat.
Begining very similar to Beyonce - Countdown 2) Minaj is then shown pulling her leg over the back of her head, while wearing extreme blue eye make-up, clearly mimicking the cover to the 1985 Grace Jones album Island Life. 3) As the second verse starts, a leopard is shown in a cage, a reference to Shakira in "She Wolf", which later transforms into Minaj, also in the cage. 4) As the video ends, Minaj is seen adorned in childlike clothing while standing on an over sized pink chair, as a reference to Jessie J in "Price Tag". 5) As the camera pans closer to Minaj, her eyes begin to grow in an animated way, referencing Lady Gaga in "Bad Romance"
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