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Social Media Revolution

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Claire Pacelli

on 2 September 2014

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Transcript of Social Media Revolution

Without Losing

Your Mind
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks
Overcoming Roadblocks
What is Social Media
Tips to Social Media Success
Facebook Tips
Pinterest Tips
Social Media Myths
Social Media
1. Champion others
2. Give to get
3. Use multimedia
#1 Don’t TELL if you can SHOW
Whenever possible, use VISUALS to share your message. This includes pictures, images, infographics, videos, graphics, slideshows and animations.

#2 Create Original Visual Content
Visual Social Media thrives on “sharing”. If you can provide original content for others to share, (that links back to your business, website, products or services), then you are ahead from the outset.
Did you know that Slideshow Presentations and YouTube Videos play from right inside the Pinterest Newsfeed? …yet they are still under utilized on Pinterest. Think about how you can be original and different.
#3 SHOWCase Your Story
Images = Emotion and Connection. Use this to your advantage. Showcase your story, the “why” behind your business, with images, wherever possible

#4 CrowdSource Visual Content
CrowdSourcing refers to the act of outsourcing tasks, traditionally performed by a business, employee or contractor to a large group of people.

Tip: If you can involve your community to help you “solve a problem” such as the name of your new product, or content to share online – they will be more than happy to help you!
#5 Add Back the Words
Images are powerful in conveying a message. A combination is best. In fact words can really pack a punch when combined with a great image…or even alone as a text-based image.

• Add captions and descriptions to words and images
• Overlay a “Call to Action”

- Ben and Jerry "Do the world a flavor"
4. Optimize your accounts
Give helpful, entertaining, funny, inspiring or clever content to your social media audience.
share their stories, like and comment on their news feeds and support them in their endeavors.
YouTube, LinkedIn and Facebook properties all appear in Google Search, Google + does as well, but Twitter does not anymore. If possible, use your keywords in your usernames.
5. ASK.
Ask people to share, comment, like, re-tweet, sign up for your newsletter, visit your website.
6. Be interested not interesting
Check in and see how they are, like their statuses, wish them happy birthday, ask their opinion.
7. Grow your network:
Add all contacts you meet in real life and send them a hello message.
8. Add your social media live feeds
or at the very least, icons to your website or blog
9. Respond to postive comments
participate in Follow Friday on Twitter
10. Ask your network to promote you
build your network, by building relationships
1. Don’t create an account and abandon it
set aside 10 minutes a day to check in and post something
2. Don’t be offensive or post in bad taste
3. Don’t talk only about yourself
4. Don’t fail to acknowledge when people interact with you
5. Don’t Sell, Sell, Sell!
6. Don’t make spelling mistakes.
7. Don’t expend a bunch of energy
8. Don’t assign your social media marketing in its entirety to an intern
9. Don’t get too familiar
10. Don’t get into contentious or political conversations
“I have nothing interesting to say”
How to posts... learn something, share something.
FAQs-turned-advice. Also its a great way to refer future questions to your blog and saves you time.
Don't be afraid to share the content of others
doing so increases your value.
Documenting your triumphs, struggles and lessons learned can be the cornerstone of your content strategy
"I don't have the time to do it"
Social media marketing
counts as doing work
because it increases your business’ exposure and generates leads.
Sucessful people say their workday is busy grinding out content, straining to stay on top of their industry, networking like a mad man, and keeping their nose to the grindstone
My work is not good enough to share
“I'm afraid of sharing my personal life”
Don’t share more than you’re comfortable with, just because others do.
Don't lose your sense of self in the process.
Learn PRIVACY settings
Keep it within your comfort level. The more they trust you, the more they trust your brand.
1. Obey the 80/20 rule.
2. Be strategic
3. Plan your content
5. Encourage dialogue
6. Reward engagement
7. Be timely
80% Audience. 20% You.
a. Create a schedule: Tips and Trick Tuesdays, Wedding Wednesday, Fun Friday

b. Keep your target audience in mind

c. Share content from like minded business/individuals

e. Measure your results and tweak accordingly
Something about you and your business is distinctive, and believe it or not, is your competitive advantage.
Ask questions, solicit advice, conduct polls, and offer prizes for best feedback. Everyone likes being asked as long as they feel heard.
Say thank you, offer prizes, feature a fan, feature their business, offer fan or friend only pricing.
Respond within 24 hours, post semi regularly.
you can be opinionated without being rude
self centered people are as off putting online as they are off.
Studies show that a single spelling error can cut a company’s online sales in HALF.
no one likes a pushy sales person
its just rude
without a strategy in place
Remember they are representing you online.
you can be cordially social without providing too much information
You know why...
Tip #1: “Don’t tell if you can show.”

Tip #2: “Create original visual content.”

Tip #3: “Showcase your story.”
You want to tap into your audience’s emotions, which will create a connection between them and you.

Tip #4: “Add back the words.”
Remember to use hashtags, keywords, watermarks, and website url’s when and where appropriate.

Useful Tools
Fill out all your information
Update your email
Cover Image with CTA
Utilize contests and polls
Reply to fans, within one hour
Use Networked Blogs
Star important stories -
hide less desirable
Create custom tabs
Pay attention to your insight
Call To Action on most posts/pics
Post industry content
Posting Tips
Instagram Tips
Twitter Tips
Use twitter to know what content/trends to share with Facebook
Post as little as 2 times a day and as much as 7
Retweet 5 - 10 content worthy shares
Make Lists!
Don't automate personal tweets EVER
Share pics and info
Ask Followers
Respond in realtime
Reward & Give Offers
Retweet and Reply
Fill out your profile with searchable content. Don't get wordy.
Include your website for easy access
Create helpful boards
Home Decor
Follow follow follow
Thank and Reply
Add buttons to your website/fb
Searchable keywords
Credit correctly
Pin new content
Instagram is a great way to artistically share moments in your life with your followers
Make sure to also use it for social media efficiency by sharing to facebook and twitter.
Use proper Hashtagging to stay seen
Embedding has been added so you can now share your images on your website or blog
Take advantage and get ahead of the onset with Instagram video
Use Whitagram to create white borders
Use overgram to create inspiring and awesome text overlays
& Efficiency Tips
Create Infographics
Think outside the boxes
Balance and Health Tips
Stand up and walk once an hour
Try and Get 6-8 hours of sleep
Create a Social Media Schedule
Change out of your PJ's!
Write down a PLAN!
Don't Compare Yourself to Others
Make time for your family
The person who minds nobody’s business but his own is probably a millionaire.
To prosper soundly in business, you must satisfy not only your customers, but you must lay yourself out to satisfy also the men who make your product and the men who sell it.
“If you have built castles in the air, your work need not be lost; that is where they should be. Now put foundations under them.”

-Henry David Thoreau
The more alike two products are
the more important their differences become.
If your business keeps you so busy that you have no time for anything else, there must be something wrong, either with you or with your business.

It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change
Tag Tag Tag!
as quick as you would negative ones
Narrow in on the social networks that work for you.
Tips to Social Media Success
Overcoming Roadblocks
Social Media DO'S and DON'TS
What is social Media
The road to success is always under Construction
How do I get more likes?!
Woobox Custom Tabs
Respond first talk later
Full transcript