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Country Manager Simulation:

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Adrienne Ladner

on 7 March 2014

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Transcript of Country Manager Simulation:

Country Manager Simulation Analysis:
Latin America

Created by:
Drew Lovelace
Katrina D'Aloia
Adrienne Ladner
Stable Market Strategy
1st Period
2nd Period
Market Entry
-Low Tariffs
-Low Transportation Costs
-High Population

-Built Plant First Period
-Lowest Combination of Labor, Tariffs, and Transportation Costs for the Markets we Entered
SKU Strategy
-Sales Force
-Promotional Budget
-Fresh Marketing & Updates
-Outspending Competition
What We Could Have Done Differently
-New Ads Every Year
-Adding More SKU's
-Selecting More Distribution Channels
-Taken More Risks
End Results

-Net Contribution

-Unit Sales
CPI - Defining Factor
Full transcript