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Lucia Sidler

on 31 October 2013

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Transcript of INFOGRAPHICS

It's better to see once then
hear a 100 times
Infographics provide
the same boring data presented in an
interesting, and
entertaining way.

Infographics are a graphical and visual representation of information, data or knowledge, which are intended to show complex information briefly and clearly.
When do you think
the first Infographic
That's right some 40,000 yrs ago
Our ancestors even preferred drawings
Infographic timeline
3000 years ago
"Rosa Ursina sive Sol"
The Industrial Revolution
Crimean War
"graphic" used for
1st time by James Joseph Sylvester
The Renaissance
20 Century
modern times
Why they are so successful?
Best and Worst
Show don't Tell
Infographics are visual tools for learning, you should not just list data in bullet form.

The first rule when you are designing an infographic about any topic is to deliver the data in a visual way.
Creating a SUCCESSFUL infographic is not as simple as just creating a colorful graph in excel and calling it a day, a successful infographic takes that colorful graph to the next level by making it intriguing. Intrigue is the defining line between delivering the data to the recipeint in a way that makes them want to learn, and creating an algebra textbook
Creating Excel sheets is not the same things as creating an infographic
Although Infographics are a great way to take the most boring information and make it seem interesting and understandable, that does not mean that you need to turn the data into a kindergartner's art project.

Their is no pot of Gold at the end of a rainbow

The most important thing about infographics that really make them pop is the colors that they use, when you are choosing colors that you want to use stick to 3 main colors, if you want to add more colors make sure that they stem from your original 3. Make sure that you choose neutral colors. When in doubt, show it to your Grandparents if they can't read it, choose different colors.
Just because your computer has 500 fonts doesn't mean you should use all of them…at once
The goal of infographics is to deliver data, it's difficult to deliver data when you can't read something. When you are deciding on which typefaces or fonts that you should use keep these things in mind, Choose typefaces that have similar proportions and are simple. Make sure if you do have a paragraph of text that it's readable and at a reasonable size. When in doubt, just look at this infographic on selecting the right typefaces:
Last but certainly not least is layout. Layout is what will help you create an infographic that will actually allow you to achieve your goal of delivering the information. These are the words you need to remember: Hierarchy and order, balance, and white space.
Layout is Key
When you are creating your infographic make sure that you are telling a story in a logical way that's easy to follow.
Lay out your elements evenly so that it makes it easier to highlight certain information. Allowing the background to show helps the viewer's eye organize the data. Establishing a sense of order and balance will make your infographic easy on the eye and allows the viewer to easily digest and skim the information provided.
tips for designing infographics
Today's Infographics
1.Most of us tend to have shorter and shorter attention spans, for which (unsurprisingly) looking at a captivating image beats out reading large amounts of text.
2.We are constantly exposed to information overload via our computers, tablets, and smartphones. The key is no longer to get the information out there, but to get attention for it.
3.Human beings are highly visual and can absorb visual information faster and more easily than other kinds of information.
4.Most people forget a large amount of what they’ve read, but they do remember what they’ve seen.

5.Infographics are more fun and engaging than plain text.
6.Infographics done right do not only make it easier to understand complex information, but boost both the creator’s profile and website traffic.
7.Infographics allow the creator to showcase his or her knowledge about a certain topic.
8 Reasons Why Infographics Work
Let’s review why data visualization is so effective:
8.A good infographic can spread quickly on the Internet, giving other bloggers and writers something to talk about, and the creator backlinks and exposure. Be sure to include a logo and URL on the image for copyright purposes.
Visual Data
<iframe src="//player.vimeo.com/video/29684853" width="500" height="281" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
The Future of Infographics
It’s obvious that infographics have become a popular vehicle for content marketing, as visual content can often get shared more than links or text. But, due to the rapid growth of infographic-style content, will the allure of infographics last?
Infographics make
great marketing tools
Infographics are a tactical option for executing your content strategy
The primary benefits are the generation of inbound links and making your posts incredibly sharable.
Infographics and Marketing
13 reasons why your brain craves infographics
Full transcript