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IDEA JOURNEY

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by

Minkle Tantikornphan

on 17 July 2014

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Transcript of IDEA JOURNEY

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JOURNEY DEA
OF
WELCOME AND NURTURE
I

SCB privilege on camera
you are here
RECEPTION
SELECTION
SCREENING
INCUBATION
TRACK
INFORMAL COMMUNICATION
WORKSHOP
COMPETITION
ONLINE CHANNEL
COMMENT BOX
INNOVATION CENTER
We value your idea...
What would you like to share with
us today?
A new mobile application to locate
customized privilege of
each SCB retail customer
SUBMIT
CAPTURING
IDEAS FROM EVERYONE, EVERYWHERE, EVERYDAY.
CATEGORIZATION
TO ฯORGANIZE REDUNDANCY OF IDEAS
CREDIT CARD
MORTGAGE
AUTO
WEALTH PRODUCT
MOBILE APPLICATION
COMMUNICATION
SCB PRIVILEGE
PRIORITIZATION
CROWDSOURCING
EXECUTE-ABILITY
IMPACT
EXPERIMENTATION
DO IT NOW
WHERE TO SUBMIT AN IDEA?
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WHERE TO SUBMIT AN IDEA?
RECEPTION
SCREENING
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TO SEEK WISDOM OF THE CROWD
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OPINIONS
KNOWLEDGE
IDEAS
SELECTION
INCUBATION
SCB credit card:
2 $ discount
SCB credit card:
10 $ discount
Find SCB privilege
you are here
SCB credit card:
2 $ discount
SCB credit card:
10 $ discount
Find SCB privilege
you are here
SCB credit card:
2 $ discount
SCB credit card:
10 $ discount
SCB PRIVILEGE
Find SCB privilege
you are here
SCB credit card:
2 $ discount
SCB credit card:
10 $ discount
Find SCB privilege
you are here
SCB credit card:
2 $ discount
SCB credit card:
10 $ discount
Find SCB privilege
you are here
SCB credit card:
2 $ discount
SCB credit card:
10 $ discount
Find SCB privilege
you are here
SCB credit card:
2 $ discount
SCB credit card:
10 $ discount
Find SCB privilege
you are here
SCB credit card:
2 $ discount
SCB credit card:
10 $ discount
Find SCB privilege
you are here
SCB credit card:
2 $ discount
SCB credit card:
10 $ discount
TO GATHER FEEDBACK FROM THE CROWD
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Find SCB privilege
you are here
SCB credit card:
2 $ discount
SCB credit card:
10 $ discount
Find SCB privilege
you are here
SCB credit card:
2 $ discount
SCB credit card:
10 $ discount
....
SCREENING
FORUM
SCB credit card:
2 $ discount
CREDIT CARD
Mobile application
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COLLABORATION FOR IDEA
To BU track
Full transcript