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Transcript of Coca-Cola
In relation to ...
teaching and learning the English language
Direct and directing
Basic and quick
Intonation and self-confidence
Adjectives and colorful language
Intonation and repetition
Educated and appealing
"Give yourself a break, have a Coke." (Coca-Cola)
Dialogue and music
very simple English
"Have a Coke and a smile"
Repitition and parallelism
Fun = Coca-Cola
Combination of a song and written language
Look at the positive aspects of life, coke is positive.
Issues that affected the language
Culture and mass media
Historical influence and history of TV advertisment
Views on gender and race
Background: Jochi. (2013).
Coca Cola Wallpaper
. retrieved from http://wall.alphacoders.com/big.php?i=436881
(2014) . retrieved from http://cannonhallgardencentre.com/?attachment_id=276
Video 1937: [NorwegianTurboBrains] . (2009, November 19) . Very old and rare Coca Cola commercial 1937 (usa) [video file] . retrieved from YouTube
video 1950's: Argall, M.P. [MattTheSaiyan] . (2009, January 28) . A 1950's Commercial for Coca-Cola (Coke) (No 4) [video file] . retrieved from YouTube
video 1979: [stiggerpao] . (2007, July 17) . Coca-Cola Classic ad: Mean Joe Green [Full Version] (1979) [video file] . retrieved from YouTube
video 1990's: [Coca-Cola Art Gallery] . (2007, December 07) . Always Coca-Cola [video file] retrieved from www.youtube.com/watch?v=tcXQimc6Fiw
video 2010: [Coca-Cola] . (2011, May 26) There are reasons to believe in a better world . retrieved from www.youtube.com/watch?v=9dHOzw5KSlE
Quote: Victoria University of Wellington, New Zealand. (2009).
New study may revolutionize language learning
. retrieved from http://phys.org/news152292870.html
picture family: http://www.coca-colacompany.com/stories/coca-cola-stories-family-special
the language of advertising
. (n.d.) . retrieved from the linguarama website http://www.linguarama.com/ps/marketing-themed-english/the-language-of-advertising.htm
"Language is a skill, it's not like learning a fact. If you want to be a weight lifter, you've got to develop the muscle - you can't learn weightlifting from a book. To learn a language you have to grow the appropriate brain tissue, and you do this by lots of listening—songs and movies are great!"
- Dr Sulzberger