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Propaganda

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by

Kelly Carey

on 19 March 2014

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Transcript of Propaganda

What is Propaganda?
Persuasion that deliberately discourages people from thinking for themselves
Card-Stacking
Presents only partial information in order to leave an inaccurate impression; based on half-truths.
Transfer
Builds a connection between things that are not logically connected.
Bandwagon
Encourages people to act because everyone else is doing it.
Loaded Words
Words that evoke or draw out very strong positive or negative attitudes toward a person, group, or idea.
Stereotypes
A biased belief about a whole group of people based on insufficient or irrelevant evidence.
Emotional Appeals
Statements used to arouse emotioal reactions; only considered propaganda when they distort the truth or provoke irrational desires and fears.
Name-Calling
Labeling intended to arouse powerful negative feelings.

Ex: Political ads
Sole purpose is to spread information and claims that further - or destroy - a cause, idea, product or person.
Relies on one-sided or distorted arguments
Where have you witnessed propaganda in your own life?
Ex: Coca-cola Commercials
Ex: Verizon Wireless ads from the early 2000s - The crowd is always growing
Ex: Prescription drug ads
Ex: Old Spice ads
Ex: Beauty ads
Ex: Animal abuse ads


Now, let's test your knowledge. Write down which type of propaganda you see in each commercial. Make sure you're able to explain your choice.

Testimonial
An important person or famous figure (i.e. celebrity) endorses a product that they usually have no connection to.
Plain Folks
Attempts to make the audience feel that the propagandist works for the viewers and shares their ideas, values, and beliefs; The "Average Joe" endorses the product.
Ex: Cereal commercials
Ex: Wheaties boxes
Half-Truths
Makes statements that are really only beliefs appear to be knowledge.
Ex: Car Ads

Full transcript