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Buffalo Wild Wings Social Media Plan

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by

Rick Judge

on 26 June 2013

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Transcript of Buffalo Wild Wings Social Media Plan

BY THE NUMBERS
1982:
Opened first location in Columbus, OH
900th:
Location opened in February of 2013
3:
United States, Canada, and soon Mexico
838
Followers
2,417
Followers
10,571,995
Likes
700
Subscribers
1,238,545
Views
265,237
Followers
9,045
Followers
The Timeline
Four Month Timespan
OUR AUDIENCE
Casual-style Dining
Sports Themed
Tactics
1:
Functioning Pinterest Account
2:
Pushing Foursquare Presence
4.
In-House Multimedia Display System
5.
Interact With Your Audience
SITUATIONAL
ANALYSIS
FINANCIALS
VERSUS COMPETITORS
SWOT!
Strong Facebook following!
GOALS & OBJECTIVES
Atmosphere
Leadership
Engagement
Reputation
Sports Fans
Bar Atmosphere
6.
Video Engagement
3.
Social Media Within Restaurants
SOCIAL MEDIA PRESENCE
THE "B-DUBS" EXPERIENCE
Quality Bar Food & Drinks
Key Audience
& Social Media Fit
Engaged
Customers!
Minimal in-store
social media
Lack of
interaction
Failure to update
all social media
Large follower
numbers
Niche-based
promotion
Window for negative backlash
Strength
Weakness
Threats
Opportunity
Our Thoughts...
Thank you!
Full transcript