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Target Corporation

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Lizzie Dinh

on 14 November 2012

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Transcript of Target Corporation

Target Corporation The eLEMONators
Elizabeth Dinh, Kelly Hu,
Chantalle Rochel, Sara Tringali,
Chi Kit Chau, Khng Uwei,
Marty Juco The Roots of Target Founder
George Dayton Birth of Target & an Icon Mission Statement "Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less.® brand promise" A. Operations

B. Products Attractive Layout Cleaner
Wider Aisles
Planogram Strengths Planogram 1974- Renovations
Clean merchandise presentation
Over 40 plans now
Specific Identification A. Operations

B. Products Weakness Market Research Presentation
Inventory Control
Fixture Constraints Price Match Promise Low Price Promise
Price Comparisons of over 25,000 products
Price Matching Return Policy 90 days for unopened
Video Games/ Entertainment Advertising Cheap High quality Designer lines
Mossimo design
Ming Tsai frozen food line
New Fashion Lines Brand Loyalty/Recognition
2.3% of revenue spent on ads
Target Market Cheap Chic Jason Wu Sold out in a couple of hours Missoni 400% Markup Celebrity Endorsements Nieman-Marcus Holiday collection REDcard 2001: Introduction of REDcard
5% Discount
Online Free Shipping
The percentage of positive contribution that REDcards have on sales increased by 4%
9% of total sales are from REDcard Sales Mix Separating from Amazon Separation from Amazon e-commerce platform

Phasing out Amazon- and Kindle-branded products Non-recession proof goods

Goods substitutable Recession Current Position Forbes Fortune 500
Rank: 38 Threats Walmart

Amazon, eBay Opportunities Online Social Media

Apps/Mobile Store
Expansions Mini-Stores The Shops at Target
Boutiques Within Target
Polka Dog Bakery in Boston
the Curiosity Shoppe Food Expansions $2 billion in store renovation for food Financed with sale of credit card portfolio City Targets Urban Areas
LA, NY, Chicago
Digital Message Boards Super Targets International
Expansion Canada
125-135 stores Financial Analysis Target.com IR500 Rank: 20
$1.2b online sales
54 million visitors
User-friendly layout Larger selections
Expanded grocery section
Over 250 stores
Full transcript