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Corporate Social Responsibility: Lush

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on 14 August 2013

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Transcript of Corporate Social Responsibility: Lush

About the company
cosmetics company
Poole, UK
operating in more than 46 countries with 725 shops

WE BELIEVE...
We believe in making effective products from fresh, organic fruits and vegetables, the finest essential oils and safe synthetics.
We believe in buying ingredients only from companies that do not commission tests on animals and in testing our products on humans.
We invent our own products and fragrances; we make them fresh by hand using little or no preservative or packaging, using only vegetarian ingredients and tell you when they were made.
We believe in happy people making happy soap, putting our faces on our products and making our mums proud.
We believe in long candlelit baths, sharing showers, massage, filling the world with perfume and in the right to make mistakes, lose everything and start again.
We believe our products are good value, that we should make a profit and that the customer is always right.
We also believe words like 'Fresh' and 'Organic' have an honest meaning beyond marketing.
against overpackaging and use of preservatives
shelf life of fourteen month (others up to 5 years)
Solid shampoos don’t need preservatives
solid shampoo= 2,3 bottle of liquid shampoo ->less waste
Campaigne “ASK ME WHY I’M NAKED”
Packaging
Energy saving
Lush cares about energy consumption
replacement of less efficient equipment
buying energy from a supplier investing in renewable energies
motivate the staff to save energy
UK factories: goal is to reduce the energy consumption by 5% a year until 2016
organic waste of its UK factories used for compost.
plastic is recycled
wood waste is incinerated in biomass boiler
useable products not suited for sale given to charities
operating in 46 countries, using fresh raw materials from all over the globe
reduced the amount of air-freighted raw material to less than 5%
buys from suppliers of fresh products locally
use local staff to supply local market
encourages its employees not to take any UK domestic flights
Use of video-conferencing
flights every Lush will tax itself
use the money to fund transport and climate change groups and low carbon projects
Raw Materials
Not use and replace palm oil because not sustainable
Biodegradable products except the glitter ones (only 2 products)
Over 70% of the products range is totally unpreserved
Working with suppliers that respect the environment, animals and people living there
Saves 450,000 liters a year with solid shampoo bars

staff member are called Green Helpers
Deliver the Green Message :explains the campaigning with the customers
Lush impacts on different stakeholder
turning passion into action
Green Mark Certification
hard work to have environmental friendly factories
2007; applied for the Green Mark certification from the London Environment Centre from the London Metropolitan
July 2008; Lush met all the criteria and got the Green Mark certification
Speculation on food
launched by the World Development Movement
goal: pressure governments to regulate speculation made on food commodities
impact on poor populations living from these commodities when their price increases
Anti-biofuels campaign
Biofuelwatch, a volunteer-led campaign
against industrial bio-energy because their production destroys natural ecosystems and biodiversity
palm three production in Indonesia
targeting Sinar Mas, one of the world's largest pulp, paper and palm oil plantation companies
operating in Bukit Tigapuluh National Park in Sumatra
home of the Orang Rimba families
lives are linked to the one of the forest
Palm threes
Support of Sea Shepherd Conservation Society (SSCS)
“investigate[s], document[s], and take[s] action when necessary to expose and confront illegal activities on the high seas […]”in order to protect sharks
launching a boycott against any restaurant in the UK that sells shark fin soup
promoted the song “Freedom For Palestine” played and sang by the collective One World
raise awareness about the conditions in which Palestinian people are living in the occupied territories
Animal Testing
one of the main social issues is the Animal testing
industries of medicines, cosmetics & food have been performing animal testing
to comply with the standards established by governments and regulatory organizations.
consider animals as stakeholders in our society since they are sharing this world with us.
making pain in them to just satisfy our needs is completely unfair
difference between animals and other stakeholders: not able to express by themselves, no defense by their own.
Humans, consumers of these products, rise up and protest for animal rights
People for the Ethical Treatment of Animals (PETA).
"Although modern alternative test methods exist, huge multiproduct manufacturers, including Unilever, Clorox, Church & Dwight, Johnson & Johnson, and others, continue to poison and harm animals in tests that aren't even required by law“
Lush is company based on CSR
European companies leaders in this movement
has managed to comply with safety standards & CSR
refuses to test on animals, nor its suppliers
Animal Testing Ban
High cost of enforcing EU’s REACH
Instead develop safer and more reliable non-animal tests
Paradox: no test cosmetic ingredients on animals VS demanding to commission new animal tests for these same ingredients.
initiative “R.E.A.C.H. Out or the Bunny Gets In”
asks people to give them ideas on how to campaign or to protest
Webpage: standard letter that people willing to cooperate can use to write to their respective Member of the European Parliament
REACH
Charity Support
Charity deals directly with stakeholders
“charity is a benevolent goodwill toward or love of humanity generosity and the helpfulness especially toward the needy or suffering “Merriam-Webster dictionary
charity program is huge
Charity pot: gave more than it made
Helping those who help others
Funding less popular causes
Support of grassroots organizations
support groups that strive for rapid and significant change
Supporting activists
Ethics and green initiatives at the core
shape everyday decision making
goal is to do even more in the future.
taking the lead in charities because they believe in it
honestly have the goodwill and generosity towards the world
An example of CSR
Full transcript