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Rhetorical Analysis of Confusions Institutes

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on 9 December 2016

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Transcript of Rhetorical Analysis of Confusions Institutes

Rhetorical Analysis of Confucius Institutes as Instruments of Soft Power
What is Soft Power?
Extrinsic (Character + Authority)

Pathos (Emotion, Identity)
Works Cited
1) British Council
2) Goethe Institut
3) L'Alliance Francaise
Confucius Institutes: What Separates It From Other Forms Of Cultural Ambassadorship?

AAUP. (2014). On Partnerships With Foreign Governements: The Case of Confucius Institutes. American Assosiation of University Professors. Retrieved from https://www.aaup.org/sites/default/files/Confucius_Institutes_0.pdf

CNPolitics Team. (2014). Confucius Institute: More Than A Cultural Promoter. Haban News. Retrieved from http://english.hanban.org/article/2014-04/18/content_532954.htm

Kurlantzick , J. (2008) Charm Offensive: How China's Soft Power Is Transforming the World (A New Republic Book). Yale University Press. New Haven: New London.

Pan, E. (2006). China’s Soft Power Initiative. Council on Foreign Relations. Retrieved from http://www.cfr.org/china/chinas-soft-power-initiative/p10715#p2

Whittaker, S. (2013). China’s Rise and the Confucius Institutes: Chinese and American Perspectives. Seaton Hall University Dissertations and Theses. Retrieved from http://scholarship.shu.edu/cgi/viewcontent.cgi?article=2931&context=dissertations

"Soft power refers to a nation winning influence abroad by persuasion and appeal rather than by threats or military force" (Pan).
How Is Soft Power Expressed?
Through cultural, economic, medical and educational institutions. China encourages foreign students to study in China, and Chinese students, teachers and doctors are encouraged to travel and work abroad to spread chinese influence and culture.
What Does China Hope to Achieve by using Soft Power?

- Teach students around the world to speak/write Chinese, using a simplified dialect, favoring Chinese perspectives
- Help China become leader of the world stage

Ethos (Credibility)
"These latter three entities are clearly connected to imperial pasts, ongoing geopolitical agendas, and
the objectives of “soft power,” but none of them is located on a university or college campus" (AAUP).
Intrinsic (Framing Communication)
As Cultural Promoters, Confucius Institutes Have Strong Extrinsic Ethos.
- Confucius Institutes have been in existence over a decade (2004)
- Confucius Institutes disseminate Chinese language, culture and ideology world-wide.
- Confucius Institutes act according to the wants of the PRC
-480 Confucius Institutes operating on 6 continents around the world
As Cultural Promoters Confucius Institutes Have Weak Intrinsic Ethos
The values of Confucianism are not reflected in the values of the CI's. CI's claim to represent traditional Chinese culture, but it erases traditional culture by teaching a simplified form of mandarin Chinese
"Hanban spends a large amount of money providing educational materials and direct
funding – some estimates ranging from $100,000 to $150,000 the Chinese public may feel that governmental...financial support would be better spent on domestic, rather than international, programs. In addition to this conflict of economic interests, the public may also be confused by the
current official support of the Confucius Institute, which promotes Confucius as a representative
of traditional Chinese culture" (Whitaker).
Charm Offensive
Manifest Communication Rhetoric within Confucius Institutes:
- Harmonious World
- Cross-Cultural Experiences
- Teaching/educational services worldwide
- Multiculturalism
Latent Communication Rhetoric within Confucius Institutes:
- Homogenous appreciation for Chinese culture and values
- Internationally Integrate and promote Chinese Festivals
- Gain support of third world nations
through dependance on Chinese
educational and medical

"China's charm offensive towards the Third World, Especially in Africa, is rooted in their desire to trade for natural resources and other valuable commodities, as well as to gain valuable Third World votes in order to avoid international censure over its poor human rights record" (Whittaker).
Logos (Logic)
Confucius Institutes promote a "traditional" image of Chinese, culture, and values in an effort to establish multicultural communities, and create a harmonious world.

Rhetorical Appeals:
Appeals to the desire for peace, abundant trade, and diverse, multicultural communities.

Latent Logic:
Confucius Institutes promote "traditional" Chinese ideology on an international scale in order to increase the relevance of Chinese culture, and language through the creation of Confucius Institutes, which offer study abroad programs intended to create homogenous global understandings of Chinese language and culture.
The implementation of Confucius Institutes on an international scale has increased China's soft power and relevance in the world stage. Confucius Institutes allow the PRC to affect culture, language and education on a global scale... For now, the United States is still the king of soft power, since the Cold War, but China is now threatening US sovereignty, because the US is distracted with its other "hard power" involvements overseas.
The People's Republic of China (PRC) created the Confucius Institute in 2oo4 claiming the institutes were solely intended to promote multiculturalism and increase global harmony; however, the PRC's true intentions were to increase China's soft power and global influence culturally, politically, and economically.
Confucius Institutes are "...committed to providing Chinese language and cultural teaching resources and services worldwide, it goes all out in meeting the demands of foreign Chinese learners and contributing to the development of multiculturalism and the building of a harmonious world" (Hanban).
(Confucius Institute Headquarters)
Official Website "About Us"
Source: http://english.hanban.org/node_7719.htm
"...China’s soft power could have a significant impact on American interests. When China discovers that its own interests—in obtaining resources, or in
building ties to certain countries—do not overlap with America’s, it now has the tools to win friends to its side. And as the United States remains unpopular in many parts of the world, China finds willing partners. In the worst-case scenario, China eventually will use soft power to push countries to choose between closer ties to Washington and closer ties to Beijing." (Kurlantzick , J.)

source: China Uncensored
Thomas Shasha
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