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American Eagle Outfitter: Case Study

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by

Meredith Hess

on 8 July 2014

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Transcript of American Eagle Outfitter: Case Study

American Eagle Outfitter:
Case Study Competition

Budget
Growth/ Future Plans
Interactive Televisions
Introduction
Solution
Customer Feedback
Average Monthly Budget
Social Media Push
@AEOnstage


Presented by: Laura Spatz, Greg Edkins, Daniel Willig, and Meredith Hess
Background
Target Customers
Current Music Integration
Television Enhancement
Social Media Push
AEOnstage Experience
Television Enhancement
50'' LED Screens
950 stores
AEOnstage
AEOnstage Employees
Visiting Concerts
Giveaways
Musicians Tweeting
Backstage Access
Advertising
Community
Colleges
Social Media
Website
Posters
Sponsor Stages
AEO Tour
Before and during event
List of upcoming concerts
Live concert pictures
Songs from concert and store in one place
Merchandise
Conclusion
AEOnstage Tour Bus
50'' Televisions
Giveaways and Discounts
Travel Expenses
$6,000
$150,000
@AEOnstage Merchandise
@AEOnstage Merchandise
# of retweets X 25% of $50 sales
$100,000
$40,000

$1 Million
Store Front
Giveaways and Discounts
Tour Bus Maintenance
$1,000
Followers
Fan Interaction
AEO Recognition
Sales
Giveaways/ Discounts
$100,000
Tickets/Gift Cards
Social Media
$2000
Future sales opportunities
Build stronger customer base
New brand recognition
Interacting with music
Employee Salary
Aspects on Screen
Visual Mannequin
Twitter Feed
Music Videos
Upcoming Music
Future Festivals
Spotify Playlist
AEOnstage Branding
AEO Tour Bus
Core Values
Bridge Between
Concert Advertising
$15,000
$100,000
Interactive Spotify

In store
Full transcript