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The Belmont Brand and Social Media Strategy

A presentation by Annie Mitchell and Lougan Bishop for ISM 3100.
by

Lougan Bishop

on 13 March 2014

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Transcript of The Belmont Brand and Social Media Strategy

The Belmont Brand and Social Media Strategy
Lougan Bishop
What is a brand?
Belmont's Marketing Strategy
Belmont Brand Strategy
Strategic Marketing Team
Marketing
Communications
Enrollment
Social Media Administration Team
Social Media
Specialist
Communications
Admissions
Student Affairs
Athletics
Social Media @ Belmont
Strategic Marketing Team
Marketing
Communications
Enrollment
Social Media Administration Team
community
customer
service
leadership
brand
protection
Acceptable use guidelines
Belmont University participates in social media as a digital forum to discuss all things related to Belmont University, its prospective and current students, alumni, programs and events. In addition to frequent updates on events and news about the Belmont campus and community, the Office of Communications may utilize Belmont’s social media accounts as a messaging platform to communicate important information in the event of a crisis.

Belmont University’s Social Media Acceptable Use Policy applies to official accounts that represent Belmont University and its owned and operated entities, teams, groups and departments.

Belmont social media administrators will hide or block users who attempt to spam those accounts. We will also remove posts that advertise products/services or promote events/ideas that are irrelevant to the Belmont community or are not in alignment with the University handbooks, which govern campus policies (the Bruin Guide for students and the employee handbooks).

Read more... www.belmont.edu/socialmedia
Comment Assessment Chart
Class of 20?? Facebook Groups
Monitoring the Social Sphere
Analytics and Reporting
Questions?

Web Content
Student Rep
Social Asset Protection
social media & digital marketing specialist
Full transcript