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responsible leadership_howard schultz

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Cheng Chen

on 25 July 2013

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Transcript of responsible leadership_howard schultz

Howard Schultz
Second family
Being involved in community
Opportunity to grow
Sense of ownership
Inspired during travel in Italy
Failed to convince Starbucks founders
Set up Il Giornale
Acquired Starbucks and the legend begins
Initial public offering
International expension starting from Japan
Howard Schultz picked Orin Smith to be president and chief executive officer.
Howard Schultz back to CEO position
& lead Starbucks to new development phase
40th anniversary
$10.7 billion
Shops in
Top Coffee Retailer
an average of two NEW stores
on a daily basis since 1987
Santa Fe Springs, Calif. has the highest concentration with 560 Starbucks stores within 25 miles
Starbucks had 137,000 employees or "partners" as they call them in 2010. This is twice the population of Greenland.
The average Starbucks customer visits the store 6 times per month while a loyal 20% of customers go to the stores 16 times per month
Starbucks' Secret Ingredient
Howard Schultz
Born in 1953
NYC Brooklyn
Blue-collar Family
His childhood imprints his leadership and leads him to Starbucks' success today.
I carried a scar and a burden for many years from being part of a family facing unbelievable hardships and the fracturing of the American Dream.
By Howard Schultz
That Key Moment...
I want to build the kind of company my father never had a chance to work for, where you would be valued and respected no matter where you came from, the color of your skin, or your level of education.
By Howard Schultz, Pure your heart into it
Howard Schultz's
Central Leadership Values
Mission of Starbucks:
To inspire and nurture the human spirit one person, one cup and one neighborhood at a time.
Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves
By Howard Schultz, Pour into your heart
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real
and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not
an ad campaign. The companies that are lasting are those that are authentic.”
By Howard Schultz, Pour into your heart
I was imprinted by meeting very different types of people. Diversity is not something I had to learn. I lived it.
By Howard Schultz, Pour your heart into it
The Future
Dignity & Respect
Employee Benefit Programs
Down to Earth
Drive to Diversity
Young, successful companies usually have sense of community. But sustaining it with the onset of maturity can be another matter.
Mintzberg Henry, Rebuilding companies as communities
Always take people serious,

them and respect their
Our from Howard Schultz
are key to corporate success
fosters business success
conducting business

striving to do the things
pays off
Lesson 1:
Dig deep to identify what you are truly passionate about and convey that message to employees, customers, and colleagues. 
Key Trait #1: You must have a vision
Lesson 2:
Inspire your colleagues, investors, or employees by painting a picture of a world made better by your service, product, company, or cause.
Lesson 3:
The ability to use stories to get people to buy into one's vision with their hearts
Leadership Traits of Schultz
Key Trait #2: You must have passion
Key Trait #3: You must learn to be a great decision maker
Q = Quick. Be quick but not hasty.
C = Committed. Be committed to your decision but not rigid.
A = Analytical. Be analytical, but don't over-analyze
T = Thoughtful. Be thoughtful about all concerned, but don't be obsessive.
Key Trait #4: You must be a team builder
Key Trait #5: You must have character
Schultz's Personal Leadership 
Self awareness
Lead with your heart
Develop and Practice Your Solid Values
not just your organization
not just the organization’s or someone else’s
not just with your
Howard Schultz as a Servant Leader
“Ultimately, Starbucks can’t flourish and win customers’ hearts without the passionate devotion of our employees.In Business, that passion comes from ownership, trust, and loyalty.”
Vision, far sightseeing, integrity and servitude
Servant leaders - “serve others,” while remaining pay attention on achieving result in line with the organization’s value and integrity.
Howard Schultz as a Servant Leader
“Give to your employee, all that you can.Give to your stakeholders what they expected.Act with integrity and loyalty to anyone you come in contact with.And be servant to anyone who you leader.”
Cheng Chen
Dipali Agarwal
Niketa Sunkusatish
Rayk Niemietz

By Howard Schultz, Pour Your Heart Into It
By Howard Schultz, Pour Your Heart Into It
Full transcript