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"India is the cradle of human race, the birthplace of human

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abel mart

on 12 January 2016

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Transcript of "India is the cradle of human race, the birthplace of human

India
"India is the cradle of human race, the birthplace of human speech, the mother of history, the grandmother of legend, and the great grandmother of tradition. Our most valuable and most astrictive materials in the history of man are treasured up in India only! "

Mark Twain.

India as recognized by Mark Twain years ago, India still holds a strong cultural presence that has dated back thousands of year to date.
Tradition / customers
India’s culture is among the world's oldest; civilization in India began about 4,500 years ago. Many sources describe it as "Sa Prathama Sanskrati Vishvavara" — the first and the supreme culture in the world, according to the All World Gayatri Pariwar (AWGP) organization.

with a per capita of only $5,800. the market acceptance of
a lost cost good could potentially be well recieved as not
only affordable but useful as well.
English enjoys the status of subsidiary official language but is the most important language for national, political, and commercial communication;
Geographic Assesment
With a culture that has no real intrest in adapting a new found western culture. i but has a low per capita and a vision of sutaining on what is only necessary the effect of offering a product that is simple cost effective and nationally patriotic the bennific very well could prove to be extremly accepted.
S.W.O.T.
country flag printed Duct Tape.
Strengths- established company with strong image.
Weakness- cost to create
Oppertunity- very partiotic country with pride in history
Threats- low income per capita/ but properly priced threat is reduced.
customer demographic/ business
India
is developing into an open-market economy, yet traces of its past autarkic policies remain.with 40.74% (male 262,700,370/female 247,237,448) of the population between the ages of 25-54 and 18.06% (male 119,933,717/female 106,153,113) between ages 15-24. And a 492.4 million (2014 est.) sized labor force the potential to target the consumers with a product that is very affordable and has multiple uses can potentially become a household item very rapidly.
Duck TAPING iNDIA!
Language
along with a multitude of other languages spoke across the country including a Hindi 41%, Bengali 8.1%, Telugu 7.2%, Marathi 7%, Tamil 5.9%, Urdu 5%, Gujarati 4.5%, Kannada 3.7%, Malayalam 3.2%,
Oriya 3.2%, Punjabi 2.8%,
Assamese 1.3%, Maithili 1.2%,
other 5.9% spoke across
all of India
4 P's of Marketing
Product
- Much like previously created Duck tape with the american flag, product will have Indian flag printed on tape.
Place
- Walmart/ local stores within country
Price
- a single roll in USD at location rages from 4.25-6.24 this translates to 416.62 Indian Rupees
making this product is extremly possible and affordable.
Promotion
- The product is self promoting a patriotic theme to locals, who have strong culture influence.
Conclusion
This product will not only capitilize on the current affairs of the world. meaning the the fight against terrorism but the strength in county and culture that is so strong. i strongly feel that this is a product that will be not only well recieved but affordable as well. statistics illustrate that when a war is being fought there is a strong since of patriotism that fuels consumerism. and for a product to support a countrys strong patriotic belief it will thrive in the market.
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