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Chapter 10:Stereotypes of Women in the Workplace
Transcript of Chapter 10:Stereotypes of Women in the Workplace
Stereotypes of Women
in the Workplace Sex Object Mother Child or Pet Book Case Study Discussion This stereotype defines the woman in terms of her sex or sexuality
Commonly based on appearance and action
Example: Hilary Clinton vs. Sarah Palin in 2008 Presidential Primary
Stereotyping women as sex objects contributes to sexual harassment, which roughly half who work outside the home have experienced (Rundblad, 2001)
Also applied to gays and lesbians, who are perceived primarily in sexuality and lack of conformity to heterosexuality Women are both figurative mothers and literal mothers
Figurative mothers are women employees that take care of "emotional labor" for everyone
Examples: to smile, exchange pleasantries, prepare coffee and snacks, and listen to support and help others
75% of women in labor force in positions nicknamed "pink collar" like clerks, secretaries, administrative assistants, and other jobs that take care of others
Literal mothers are those who have or plan to have children
Perceived as less professional than men and women without children Stereotype shows woman as cute but less mature, less competent, and less capable
Used to "protect women"
Company banned women from positions which required leadership to "protect" from dangers of the job
Removing this type of work from women, excludes them from experiences and personal development which cause promotions and raises. Milissa (p235, Sex Object Stereotype):
"Women can use the sex-object stereotype to their advantage. I pay for my education by being an exotic dancer, and I make better money than any other student I know. A lot of people think all exotic dancers are sluts, but that's not true. There's no difference between me using my body to fund my education and an athlete's using his or her body to fund his or her education. Same thing." The Four Stereotypes Sex Object
Iron Maiden Iron Maiden A female professional who is independent, ambitious, directive, competitive, and sometime tough
Competent but unlikeable and unfeminine
Hilary Clinton in 2008 Democratic Primary References Does Milissa have a point? Is there a difference between exotic dancers and models or athletes?
Are their positives to playing into any of these four stereotypes of women? Forbes Article: The 10 Worst Stereotypes about Powerful Women Forbes List of Stereotypes
1. Ice Queen
2. Single and Lonely
9. A Token
10. A Cheerleader What stereotypes from the article or chapter does Miranda show in this clip or through the movie? Goudrea, J. (2011, 10 24). The 10 Worst Stereotypes About Powerful Women. Retrieved 10 21, 2012, from Forbes Magazine Web site: http://www.forbes.com/sites/jennagoudreau/2011/10/24/worst-stereotypes-powerful-women-christine-lagarde-hillary-clinton/2/
Markowtiz, M., Daley, J., Goldstein, J. (Writers), & Gordon, S. (Director). (2011). Horrible Bosses [Motion Picture]. USA.
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Chiarelli, P. (Writer), & Fletcher, A. (Director). (2009). The Proposal [Motion Picture]. USA.
Wood, J. (2011). Chapter 10: Gendered Organizational Communication. In Gendered Lives (pp. 233-259). Boston, MA, USA: Wadsworth.