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SELENA GOMEZ

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by

Kaylee Weatherwax

on 5 June 2014

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Transcript of SELENA GOMEZ

SELENA GOMEZ
S A L E S
R A D I O
THREE PRIMARY FOCUSES
Keep her at the top of the charts on Top 40
Cross her over onto Rhythmic stations
Have her featured on Latino Pop Stations
T-SHIRT DESIGN CONTEST
Fans submit designs to Selena's website
Fans vote through social media outlets
Winners will be picked from Europe, South America, North America, & Asia
An email will announce the winners, along with tour dates and graphics advertising her new merchandise.
Has her single with Calvin Harris featured on the 2015 FIFA video game.
This would give her international reach, introduce her music to an older age demographic while retaining her younger audiences, and put her in touch with a primarily male demographic.
W H O I S S H E ?
T H E G O A L
Make Selena a more widely recognized
international

pop star
in a way that gives her career credibility and longevity.
STRATEGIES

Broaden her audience to include a demographic of adults age 18- 30 while keeping her existing audience.
Incorporate her Latina roots into her image as an artist to capitalize on markets in Latin America premeditating her international success.
T O U R I N G
NORTH AMERICA ARENA TOUR
Starting in the
Fall of 2015
Kicks off with a performance at the
iHeart Radio Festival
in Las Vegas in September
WORLD TOUR
Starting in January 2016
Touring throughout Asia, Europe, & South America.
While on tour in South America, to appeal to the Latino market, Selena will surprise her audiences by singing a song off her new album in Spanish.
M A R K E T I N G
FIFA 2015 VIDEO GAME SYNC
THIS WILL DRIVE TRAFFIC TO HER WEBSITE, SOCIAL MEDIA OUTLETS AND GENERATE EMAIL ENTRIES, ALL WHILE MARKETING HER MERCHANDISE & CONNECTING FANS TO SELENA'S PASSION FOR CLOTHING DESIGN.
Digital/iTunes exclusive
for the first 2 months with a hard copy release the 3rd month.
Becomes available on subscription-based services after 4 months.
FALL 2015
DEC 2015
SUMMER 2016
2016
SUMMER 2015
JAN 2015
RECORDS & RELEASES A SONG WITH CALVIN HARRIS
SONG IS RELEASED WITH A MYSTERY FEMALE VOCALIST
SELENA SURPRISES AUDIENCE ON NEW YEARS EVE & PERFORMS WITH CALVIN HARRIS
W H E R E S H E S A T N O W
FACEBOOK LIKES
• 60 MILLION
TWITTER FOLLOWERS
• 20.4 MILLION
INSTAGRAM FOLLOWERS
• 9 MILLION
VEVO SUBSCRIBERS
• 4.2 MILLION
RADIO PLAY
• TOP 40 FORMAT
T H E P L A N
Release of a
Deluxe Album in 2016
after her world tour. This would include
live recordings
from her tours and also her
Spanish-translated song
.
NEW ALBUM debuts in Summer 2015
BACKGROUND
RELATIONSHIPS
ACTING CAREER
HER MUSIC
MANAGER
• Martin Kirkup/Bradford Cobb at Direct Management
LABEL
• Unsigned
// AGENT
• Unsigned
S O C I A L M E D I A
Increase
musical content
of social media posts.
Use social media to drive traffic to her
website
.
Post more frequently on
Facebook & Twitter
.
Increase
fan interaction
by engaging with followers more frequently.
Increase
VEVO subscribers
by posting exclusive video content on her channel and linking this content to her other social media formats.
Analyze social media response on Music Metric to guide tour locations and promotions.
For the next 6 months Selena will
focus
on finding a new agent, getting signed to a label & starting her new album in the studio.
Featured female vocalist on a new
Calvin Harris
single
Performs at the
iHeart Radio Festival
Hosts a
UNICEF Benefit Concert
Hosts & Performs on
SNL

Records a song with
Enrique

Iglesias
on her new album
Records one of the songs off her new album in
Spanish
RELEASES HER FIRST SINGLE IN LATE SPRING
HOSTS & PERFORMS ON SNL IN EARY SUMMER
RELEASES ANOTHER SINGLE & HER NEW ALBUM IN THE SUMMER
KICKS OFF HER US TOUR BY PERFORMING AT THE iHEART RADIO FESTIVAL IN LAS VEGAS IN SEPTEMBER
GOES ON HER NORTH AMERICAN ARENA TOUR TRAVELING TO MAJOR CITIES THROUGHOUT THE US
RETURNS FROM HER NORTH AMERICAN TOUR TO HOST A BENEFIT CONCERT FOR UNICEF AT AN INTIMATE VENUE IN LOS ANGELES
SELENA TALKS ABOUT HER EXPERIENCES ABROAD WITH UNICEF & PERFORMS AN ACOUSTIC SET
SELENA GOES ON HER WORLD TOUR VISITING MAJOR CITIES THROUGHOUT EUROPE, ASIA & SOUTH AMERICA
WHILE ON TOUR SELENA RELEASES & PERFORMS A SONG OFF OF HER NEW ALBUM IN SPANISH FOR SOUTH AMERICAN FANS
IN THE SUMMER OF 2016 HER DELUXE ALBUM IS RELEASED
THIS WILL FEATURE HER SPANISH-TRANSLATED SONG & LIVE RECORDINGS FROM HER INTERNATIONAL TOUR
Full transcript