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Transcript of Cupcake Corner
We want to offer special sweets to escape from the daily routine and to enjoy the little sins for a moment.
connecting people and bringing smiles in their faces
offering a huge variety of cupcakes
biological & regional ingredients are a must have in our products
Perg, Hauptplatz 3
- It is located in the centre of the town.
Befragt wurden insgesamt 107 Personen
visit us on...
Segmenting - Targeting
- female at the age of 15 to 60
- young customers,
- children at the age of 6 to 14
USP = no comparable shop in Perg
no backing mixtures
biologial & regional products
different cupcakes for different target groups
- Our economical friendly products match perfectly to the weekly biological market in Perg.
- There are many restaurants around, so people need a sweet thing after a good meal.
This cupcake is full of lovely chocolate, which induces you to eat another one and another one and... Just try it.
"Save the planet, It'S the only one with Chocolate Cupcakes"
Prof. Mag. Sandra Kern
Porter's five forces
are stable positive social situation
unemployment rate & income level
regional products fit to
trend of modern community
important to have high online presence & good reputation
Porter's Five Forces
Fraundorfer, Pani, Winkler, Kern, Stöger
- easy to enter the market because of our USP
- our products can be replaced very easily
- bargaining power of buyers is very high
- bargaining power of suppliers is low
large target group
one product line
offering healthy products
competitors could copy our idea, when they see us doing well
good chances to succeed