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Cupcake Corner

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by

Benjamin Suskic

on 2 February 2015

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Transcript of Cupcake Corner

Corner
Mission
We want to offer special sweets to escape from the daily routine and to enjoy the little sins for a moment.
Vision
connecting people and bringing smiles in their faces
offering a huge variety of cupcakes
biological & regional ingredients are a must have in our products
TEAM
Location
Perg, Hauptplatz 3
the Reasons
"Corsos Glasscorridor"
- It is located in the centre of the town.
Befragt wurden insgesamt 107 Personen

Fragebogen
Auswertung
SOCIAL MEDIA
visit us on...
acebook
Market Analysis
Segmenting - Targeting
- female at the age of 15 to 60
- young customers,
especially students
- children at the age of 6 to 14
Positioning
USP = no comparable shop in Perg
no backing mixtures
biologial & regional products
different cupcakes for different target groups
- Our economical friendly products match perfectly to the weekly biological market in Perg.
- There are many restaurants around, so people need a sweet thing after a good meal.
HOMEPAGE
http://cupcake-corner.jimdo.com/
CUPCAKE
TRY ME
Chocolate Cupcake
This cupcake is full of lovely chocolate, which induces you to eat another one and another one and... Just try it.
"Save the planet, It'S the only one with Chocolate Cupcakes"
2,90 €
Prof. Mag. Sandra Kern
(project leader)
Group 1
Group 2
Group 3
Group 4
Sandra
Kablinger
Benjamin
Suskic
Lorenz
Neururer
Salome
Hochgatterer
Stefanie
Mühlehner
Julia Wurz
Angelika
Wagner
Monika
Schimbäck
Daniel
Leonhartsberger
Martin
Buchinger
Martin
Kern
Manuel
Oberaigner
Martina
Wimmer
Anamaria
Zeba
Andrea
Aistleithner
Edith
Lettner
Anna
Hirschinger
Nadine
Mühlehner
Carina
Breiteneder
Madeleine Pilsl
PEST
SWOT
Porter's five forces
PEST
-
Politics:
are stable positive social situation
-
Economy:
unemployment rate & income level
-
Social:
regional products fit to
trend of modern community
-
Technology:
important to have high online presence & good reputation
Porter's Five Forces
SWOT
- competitors:
Fraundorfer, Pani, Winkler, Kern, Stöger
- easy to enter the market because of our USP
- our products can be replaced very easily
- bargaining power of buyers is very high
- bargaining power of suppliers is low
STRENGTHS
good location
large target group
uniqueness
huge variety
WEAKNESSES
small market
OPPORTUNITIES
THREATS
one product line
expensive products
offering healthy products
competitors could copy our idea, when they see us doing well
good chances to succeed
Full transcript