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Shampoo

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by

Jaclynne Tan

on 20 May 2014

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Transcript of Shampoo

Herbal Essences
Herbal Essences
Wen
Founded 1993
5-in-1 concept
High-end product
Value of Co-creation
Work vs. Labour
SOCIAL EXCHANGE THEORY
Monetary Rewards

Recognition
Co-developer

Co-Creator

Social satisfaction from:
Blogs
Online Forum
Competitions
- Valuable
-Creative
-Innovative


Founded 1971
Natural
17 product lines
RECOMMENDATIONS

Increased competitions
Increased rewards
Increased recognition
Increased co-creator networking
We we need to socialise ?
How we fulfill this ?
We Co-create with others.

PROCTER AND GAMBLE CO-CREATE
4.8 billion consumers
802 members
One successful co-creation
Customer Commitment
Overstock
Unsuccessful Product Sales
Small Sample Group
Possible Changes in Consumer Preferences
Reducing the Risks of New Product Development
Susumu Ogawa & Frank T. Piller
2006
RECOMMENDATIONS
Involve
Recognize
Reward
THREADLESS
T-SHIRT MANUFACTURER
INVITED ARTISTS AND HOBBYISTS
UPLOADED FOR THE PUBLIC
Threadless Website
Co - creation and service recovery
"By allowing customers to help shape and personalise the content of their experience it can affect customer satisfaction with recovery efforts"
Restored equity as a result of co- creation

Exploitation?
Does Wen and Herbal Essences currently use this theory?
Recommendations
Constraints In A Digital Media World
Recommendations
Utilise avantage of co-creation and technlogy
Full transcript