Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Transcript of Shampoo
Value of Co-creation
Work vs. Labour
SOCIAL EXCHANGE THEORY
Social satisfaction from:
17 product lines
Increased co-creator networking
We we need to socialise ?
How we fulfill this ?
We Co-create with others.
PROCTER AND GAMBLE CO-CREATE
4.8 billion consumers
One successful co-creation
Unsuccessful Product Sales
Small Sample Group
Possible Changes in Consumer Preferences
Reducing the Risks of New Product Development
Susumu Ogawa & Frank T. Piller
INVITED ARTISTS AND HOBBYISTS
UPLOADED FOR THE PUBLIC
Co - creation and service recovery
"By allowing customers to help shape and personalise the content of their experience it can affect customer satisfaction with recovery efforts"
Restored equity as a result of co- creation
Does Wen and Herbal Essences currently use this theory?
Constraints In A Digital Media World
Utilise avantage of co-creation and technlogy