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Product Design: The Millennium Train
Transcript of Product Design: The Millennium Train
INDUSTRIAL Setting Impact INdividuals: Society: Function Finance Aesthetics Ergonomics Environmental Consequences Obsolescence COMMUTERS Marketing Styles used to promote Promotional Posters Effectiveness of example Marketing Strategy Safer
Easy to keep track of journey
Accessible to the disabled and elderly Displaying of the M-Set on CityRail website Safe Work Practices: Factors Influencing the Design Prototyping Testing invitation to the general public to inspect the train for themselves
establishes a word of mouth chain
photography and experiences of the Millennium train are taken away and shared via the interent
This results in 'FREE' marketing
Utilises the 4 P's of Marketing:
Place Virtual Tour @ www.cityrail .info/aboutus/m_train/m_train_vt.jsp
[closed down] TV Commercial Slogan: "Nearly everything you asked for." Importance of Communication Skills Public Launch Public viewings and display & Opening Ceremony Memorabilia The way the product is marketed to the target market greatly impacts their perception of it
Often affect success of the product
Millennium trains were portrayed poorly in media and by the opposing government, however after most of the faults were fixed, commuters found the trains acceptable CREW Commuters Employees given individuals jobs in the development, construction and maintenance of the train
improved working conditions for train crew
new technology assists in drivers to monitor the train and it's surroundings more efficiently
improved communication between driver and guard increases safety of all on board feel unsafe especially at night
uncomfortable travelling conditions
crowded during peakhour
not very accessible to the disabled
not reliable Appropriateness of Design Solution Suitability to the existing environment:
Operation on existing suburban and City railway network and infrastructure.
Harsh outdoor and covered conditions including rain, sun, heat and pollution
Suitability to the needs of:
Train Crew Need for better working conditions and equipment such as:
Ventilation and air conditioning
More reliable communication system between driver and guards
Monitoring technology to assist driver in safely operating the train Needs of Commuters & Crew sleeker shape - 'futuristic' and modern design of the new millennia
vandal resistant materials a design's ability to fulfil the needs of the target market Working within the constraints of the NSW government's budget impacted on the design's functionality, quality, materials and aesthetics. Changes required:
design of seats ~
features to assist the disabled ~
design of crew compartments ~ Occupational Health and Safety safety of passengers and crew
need for noise reduction Quality needs to be reliable and durable
ideally should live up to or exceed user's expectations
reputation of organisations invovled can be damaged if they don't produced a quality product Life Cycle Analysis Short and Long Term Aims:
to reduce carbon emissions
to use less energy
to encourage people to use public transport to reduce greenhouse gases technology of the Tulloch trains were outdated, inefficient and hard to maintain
had to be replaced with a design which performed its function bettter 'cradle to the grave'
Millennium trains to be used until its obsolescence
its materials to be recycled into other trains Positive Negative contributed to national economy
involvement of Australian companies
manufacturing done locally initally had design faults which caused massive delays during peak hour
released 2 years after proposed date leaving the strain of increased number of commuters on the ageing trains
went overbudget and cost taxapyers over $658 million "If you want trains that cost $660 million, don't arrive on time, can't run on the tracks and suck energy out of the grid, well that's the Millennium train."
- John Brogden, the then Opposition Leader Consumes more energy than the other Cityrail trains - fails aim to reduce carbon emission and contributes to air pollution
Contributes to Sydney's aesthetic appeal as a modern city Environment: Occupational Health & Safety Regulations
Material Safety Data Sheets
Conforming in recognised benchmarks such as the Australia Standards Opening Ceremony & 'Maiden Voyage'