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Distribution Research: First of the Year (Equinox)

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Margo Flitcraft

on 24 September 2012

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Transcript of Distribution Research: First of the Year (Equinox)

Directed by Tony Truand First of the Year (Equinox) Director: Tony Truand Background -Most of the visual effects were done by the Deka Bros. using After Effects (and many plugins). However, Director Tony Truand did some of the effects himself, in particular the FX of the creature rising behind the girl.

-Practical effects maximize production values-

-Prop List: red phone
-FX equipment: trampoline, wires, practical smoke, latex suit, dust
(Deka Bros mention limited budget)

-Timing and editing to the pace of the song without going overboard lets the viewer imagine the death of the man without having to show it (or render it). Production Values -Shot on Red-One MX

-Produced by HK Corp, French Production Company

-Director has polished style, but limited setups.

-$20,000-$60,000 budget (estimate) Budget The Project Blue Book Tour kicked off in Feb
He then unveiled "First of the Year" Advertising
Skrillex video has then since received over 80 million hits
The CD received mixed reviews from critics saying that the song is a typical Skrillex song but people who enjoy EDM music feels that the song is well done but the video is what brought the attention to the song
The reason why the video also had an impact is the message of a child predator getting their butt handed down to them by a little girl who is psychic and doing it to the sounds of dub step.
Even if critics do not like the song, Skrillex is a big enough name that anyone will take the time to hear what he has produced especially that EDM music has more of a market now.
In his acceptance speech at the Grammy he is very modest and can't believe the recognition he is receiving but is excited to know that EDM music is finally getting the recognition it deserves. Internet Produced by HK Corp
Posted on Itunes and Youtube. Distributor Released the music video via Spin magazine August 19, 2011
http://www.spin.com/articles/skrillex-premieres-mind-blowing-new-video The video also appears on the 1st episode of season 8 Bevis and Butthead Music videos have been recently exploding with the amount of quantity since 2005.
- Internet had become more accessible.
- More opportunities to advertise and spread content.
Quality has been slightly affected in videos due to easier distribution.
-Ludicris
-Talor Swift https://vimeo.com/tonytdatis EDM is such an underground movement in itself.
The distribution of it's music is so important to the rave culture.
EDM music videos have brought the scene to the forefront of pop culture. Electronic Dance Music Culture Electronic Daisy Carnival First Of The Year (Equinox) by Skrillex was released as the lead single on his third CD called More Monster's and Spirits

The music video premiered on Aug 10, 2011 on ITunes

It was then released on Skrillex own YouTube page on Aug 17, 2011 Artist: Skrillex
(Sonny John Moore) Former lead singer of "From First to Last"
Released first EP "My Name is Skrillex" on MySpace in 2010, free download
Won three awards at 2011 Grammy's for: -"Best Dance/Electronica Album"
-"Best Dance Recording"
-"Best Remixed Recording, Non-Classical" Fill out an Apple store application.

Sign a contract Apple provides you when application is approved.

Video must be less than five minutes.

Must be signed to a distributor.

Pay ninety-nine dollars per submission.

Mail to headquarters.

(Videos will not be uploaded to Itunes servers) iTunes Video Post-Process: First of the Year (Equinox) Directed by: Tony Truand
Song by: Skrillex Thoughts?
Questions? Do you listen to EDM?
Please Raise your hand :) Do you know Skrillex?
How did you hear about him? Margo Flitcraft
Amy Ochoa
Lance Rodriguez
Patrick Gladney
Jaymie Moore
Full transcript