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Untitled Prezi

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Angus Yeung

on 5 May 2013

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Answer Externally (From Disney's point of view )
Disney being a transnational company
Construction of Disney in HK
An expansion in the Asian market

Internally ( Towards Hong Kong Society )
Provide world-class services and experience to customers
Promote local tourism 
More foreign tourists Reflection starts now! Adventure 1. What are the differences
between Lai Yuen & Ocean Park ? 1st Question 3rd Question What are reflected in the
development of Hong Kong's theme park? Ling Hiu-yung 12646784
Yeung Wing-chung 12651133
Liu Yi-lam 12646903
Mok Ka-tsun 12660124
Kum Pui-kei 12656097
Li Kai-lok 12646571 The Development of
Theme Park Introduction :) 3 Questions 1. What are the differences between Lai Yuen & Ocean Park?


2. Why would Lai Yuen be eliminated while Ocean Park survives?
3. What are reflected in the development of
Hong Kong's theme park ( 1940s-2010s) ? Marketing Strategy
Selling Point
Special Event
Ticket Price
Advertising
Government Policy
Geographical Factor
Scandal Handling Method Differences Marketing Strategies http://advp.com/blog/tag/maryland-economic-growth/ - Economic growth

- Insufficient recreational facilities 1950s Random development
e.g.
Playground Kids
Dance Hall Adult
Skating Rink Teens 1950s 1970s (Photo provided by Laura Chu) Song Dynasty Village http://keane.li http://orientaldaily.on.cc Ocean Park 1970-1980 1990s 2nd Question Why would Lai Yuen be eliminated while Ocean Park survives? Ticket fee Ocean Park :
All-in-one ticket price

Lai Yuen : Advertisement of Lai Yuen Advertisement of Ocean Park Lai Yuen Local families

Ocean Park Both local and
foreign visitors Positive Non-interventionism
Focused on residential area Lai Yuen – Government policy Provided land to Ocean Park for free

1st July1987
Ocean Park  Government-appointed Board Ocean Park – Government policy Area: 14.9-hectare

Location:
Beside Lai Chi Kok beach which was in
Kau Wah Keng, Lai Yan Court, Wah Lai
Estate and Nob hill

Low Accessibility Lai Yuen – Geographical factor Area: 87-hectare
Location:
Wong Chuk Hang
and Nam Long Shan
in the Southern
District of Hong
Kong Ocean Park – Geographical factor Lai Yuen – Way of handling scandal Ocean Park – Way of handling scandal
Operating Strategies

External Factors Accessing ways Lai Yuen Ocean Park Panda House
The House for Sharks
Special events Operating Strategies New topics ? Scandals ? External Factors Song Dynasty Village http://www.letsdochina.com/images/hkdisneyland_lge.jpg http://travelerfolio.com/travelerfolio/photos/hong_kong_disney_railway_station.jpg Hong Kong Disneyland Resort Opened in 2005
Located in Penny’s Bay, Lantau Island
27.5 hectares (68 acres)
7 themes (from 17th May)
Supported by local Government Basic Information Resort 
Hotels (2 existing + 4 proposed)
Restaurants and shops
Organizing Wedding (Packages)
Shopping Complex (Under consideration) Business Diversification Globalization Ocean Park:

Tourism
development Disneyland:

Globalization Transformation of
theme parks in Hong Kong Lai Yuen:

Local needs'
satisfaction Achievements World’s 15th most visited park (2011)
Asia's top 6 theme park (2011)
Served 6.7 million of visitors in 2012
Made a profit of HK$109 million last year(till September 2012) http://www.familyvacationcritic.com/hong-kong-disneyland-family-vacation/dfv/ http://images.businessweek.com/ss/06/07/hongkong_disneyland/source/1.htm http://disneyparcfan.webnode.com/presentation/hong-kong-disneyland-resort/ http://blog.timesunion.com/opinion/u-s-help-can-tip-the-scale-in-syria/17777/beam-balance/ http://en.gtwallpaper.com/pandas.html http://costumespecialists.com/gallery/j-finn-shark/ http://blog.yahoo.com/_V6VLBYJIIKYIONOCCTFHHZQHCU/articles/49981 http://re-discoverhongkong.com/1735/ocean-park/ https://www.facebook.com/photo.php?fbid=386912458060649&set=a.386697994748762.91542.344052192346676&type=3&theater http://www.appledaily.com.tw/realtimenews/article/new/20120812/137065/ http://news.sina.com.hk/news/20111018/-1-2465946/1.html Photo provided by Pak Lai-chi https://www.facebook.com/photo.php?fbid=347752111976684&set=a.408549422563619.95797.344052192346676&type=3&theater https://www.facebook.com/photo.php?fbid=402727806479114&set=a.408549422563619.95797.344052192346676&type=3&theater http://members.virtualtourist.com/m/p/m/16084/ http://www.skyscrapercity.com/showthread.php?t=309683 (Wan Wei Po, 1997 ) http://orientaldaily.on.cc/cnt/news/20091130/00176_099.html (Hong Kong's Popular Entertainment, 2006) http://www.elle.com.hk/lifestyle/news/wyman-designs-costumes-for-ocean-park-halloween-party/(offset)/1 (Hong Kong's Popular Entertainment, 2006) http://www.pinaythrillseeker.com/2012/09/my-love-affair-with-hong-kong-ocean-park.html http://www.deltabridges.com/event/hong-kong-events/ocean-park-sweetheart-cny-holidays-hong-kong http://www.oceanpark.com.hk/html/en/footer/corporate-information/press/press.php?id=161 What can you think of when it comes to special events organized by Ocean Park ? http://www.timeout.com.hk/feature-stories/features/54149/law-lan-the-queen-of-horror.html http://blog.yahoo.com/_DBZOHFNMPD6SXIBCDYZIVT2ONM/articles/49062 (Photo provided by Chow kai-fu) (Overseas Chinese Daily News, 1977) (Photo provided by Chow Kai-fu) http://hkuspace.hku.hk/event/20110919/seminar-on-advanced-diploma-in-product-design-engineering (Deacon Yau, 1990) http://lt-t.blogspot.hk/2010_08_31_archive.html (South China Morning Post, 1997) (Ah-yi, 1997) (Ah-yi, 1997) (Wong Yuet-sang, 1953) https://www.facebook.com/photo.php?fbid=402727806479114&set=a.408549422563619.95797.344052192346676&type=3&theater The Standard. (January 10, 2012). Disney wishes more hotels. Retrieved May 5, 2013, from http://www.thestandard.com.hk/news_detail.asp?pp_cat=30&art_id=118690&sid=35015944&con_type=1
 
South China Morning Post. (25 February, 2013). Hong Kong Disneyland expansion plan includes third hotel. Retrieved May 5, 2013, from http://www.scmp.com/news/hong-kong/article/1158217/hong-kong-disneyland-expansion-plan-includes-third-hotel
 
Hong Kong SAR Government. (November 2, 1999). Background information on Hong Kong Disneyland. Retrieved May 5, 2013, from http://www.info.gov.hk/gia/general/199911/02/1102137.htm
 
Hong Kong Disneyland. (n.d.). Vision and Mission. Retrieved May 5, 2013, from http://hkcorporate.hongkongdisneyland.com/hkdlcorp/en_US/aboutOurCompany/overview?name=MissionStatementPage
 
Hong Kong Disneyland. (n.d.). Fairy Tale Weddings. Retrieved May 5, 2013, from http://park.hongkongdisneyland.com/hkdl/en_US/eventPlanning/weddings/overview?name=WeddingsOverviewPage Reference Reference (Photo provided by Chow Kai-fu) (Sing Pao, 1974) A. Apron Yau
B. Bacon Yau
C. Charon Yau
D. Deacon Yau Who developed Lai Yuen? D. Deacon Yau Where was Lai Yuen? http://www.3talks.com/thread-84501-1-2.html Beside Lai Chi Kok beach which was in Kau Wah Keng, Lai Yan Court, Wah Lai Estate and Nob hill Answer Ocean Park ? Lai Yuen ? Which one of them had
cheaper ticket fee? Lai Yuen Ocean Park Answer http://www.china-mike.com/china-tourist-attractions/hong-kong/attractions-part2/ http://www.flickr.com/groups/hkhistoricbuildings/pool/page11/?view=lg $ 1.5 $35 Lai Yuen = ?
Ocean Park = ?
Disneyland = ? What they are representing ? Last Question!! Is our presentation
BORING!? P.s. Mind your words. 2 points added
for a NO What facilities were included in Lai Yuen? 3 Questions 1. What are the differences between Lai Yuen & Ocean Park?


2. Why would Lai Yuen be eliminated while Ocean Park survives?
3. What are reflected in the development of
Hong Kong's theme park ( 1940s-2010s) ?
Full transcript